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The 5 W’s of Call Tracking

R.O.I. – three small letters that can make or break any marketing plan, strategy or even a professional. When it ...


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Bid Adjustments for Beginners

Bid adjustments are a necessity in the world of SEM/PPC. For most digital marketers, you know your user and when/where/how ...


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Google’s Buy Button Aims to Take Down Amazon and eBay

Or does it? Is the Google Buy button going to negatively affect powerhouse online retailers, or is it a quicker ...


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Google Webmaster Tools has Changed

What's Happening? Don’t start panicking yet, Google has decided to change the name of Webmaster Tools to Google Search Console. ...