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What are Gmail Sponsored Promotions (GSP’s)?

So earlier this year, Google rolled out a new twist to users who have AdWords accounts, Gmail Sponsored Promotions, or ...


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Understanding 10 Categories within Google Analytics

Just about every owner or manager of a website is familiar with Google Analytics (GA) and what it is used ...


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6 Social Media Networks That Just Couldn’t Make It Happen

Many have tried, most have failed. I'm talking about the dozens of social media networks that have come and gone ...


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Whodunnit?? Discovering Who Your Referrals Are

I can remember being a kid and walking over to a neighbor's house with my Dad to drop off the ...


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Online Marketing Tactics

Where do you go to find the latest and greatest of what is happening around the world? The news moves ...


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Bid Adjustments for Beginners

Bid adjustments are a necessity in the world of SEM/PPC. For most digital marketers, you know your user and when/where/how ...


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Google Webmaster Tools has Changed

What's Happening? Don’t start panicking yet, Google has decided to change the name of Webmaster Tools to Google Search Console. ...