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Content and Social Trends for 2017

With 2017 in full swing (okay, where did the first half of January go?) – it’s time to take a ...


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Top Thought Leaders in the Digital Marketing World

Who to Follow  & Why Here in the digital marketing world, the industry is ever-changing and rapidly evolving daily. When ...


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How to Handle a Social Media Mishap

As a Social Media Manager for many clients, one of my biggest fears is to post something to a brand ...


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Website Clicks Ads vs. Lead Gen Ads vs. Conversion Ads

There are a lot of options when it comes to advertising across Facebook. From increasing your page likes, to generating ...


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Facebook Posts & Ads: An Update

In true Facebook form, there have been some updates to posting and ad styles. You can now create a slideshow, ...


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Understanding Engagement Rates on Facebook

Engagement rates are a commonly used benchmark for success on social media, as it can determine if your brand is ...


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Budgeting for Social Media

Depending on your industry and your business goals, you may be active on several social media channels; each channel then ...


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Social Media Campaigns | Carving Out Time for a Social Strategy

Being the Social Media Manager that I am, I cannot stress enough how important it is to have a strategy ...


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6 Social Media Networks That Just Couldn’t Make It Happen

Many have tried, most have failed. I'm talking about the dozens of social media networks that have come and gone ...


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Social Media Scheduling: The Complete Rundown

Social media marketers experience this constantly, social media keeps going no matter the time or the day. While social media ...


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Post O’clock: Best Times to Post on Social

Managing your business's social media accounts can be taxing at times, from perfecting post copy to getting the hashtags just right. ...


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#Hashtag101: The Do’s and Don’ts of Hashtag Usage

Hashtags made their social media debut when they were popularized by Twitter as a way to aggregate conversations around a ...