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Content and Social Trends for 2017

With 2017 in full swing (okay, where did the first half of January go?) – it’s time to take a ...


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Website Clicks Ads vs. Lead Gen Ads vs. Conversion Ads

There are a lot of options when it comes to advertising across Facebook. From increasing your page likes, to generating ...


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5 Tips for Driving Traffic with Facebook

From ads to posts, here's how to get people from Facebook back to your website: There are many purposes to ...


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Facebook Posts & Ads: An Update

In true Facebook form, there have been some updates to posting and ad styles. You can now create a slideshow, ...


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Understanding Engagement Rates on Facebook

Engagement rates are a commonly used benchmark for success on social media, as it can determine if your brand is ...


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Budgeting for Social Media

Depending on your industry and your business goals, you may be active on several social media channels; each channel then ...


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2015 Ultimate Social Media Sizing Guide

When it comes to social media marketing, you have to put your best foot forward at all times. That means ...