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How to Use Content Gating Effectively

Gated content can help drive web leads for your business. But, understanding the right process, the right content to gate ...


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Measuring the ROI of Content Marketing

You’ve finally launched your first content marketing campaign and you’re waiting to show your boss all of the success metrics ...


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How Your Competitors’ Content Can Influence Your Content

It can be a challenge to develop new content ideas that are unique, fresh and can bring your business to ...


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Creating Content for the Sales Funnel

You probably have read multiple blogs about how to define your sales funnel, the importance of creating your target personas ...


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How to Increase Your Blog Subscribers

You spend time creating a blog strategy, writing content and promoting it to your readers and fans. But, how can ...


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How to Write a Good Marketing Email

If you’re anything like me… your inbox is cluttered with promotional emails from different retailers, publishers and everything in between ...


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Understanding Your Buyer’s Journey

How do your customers become customers? Do you know how they came to your website and what steps they took ...


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10 Ways to Be Creative

In a world with so many creative minds, news that travels faster than we can type it out and brands ...


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Content and Social Trends for 2017

With 2017 in full swing (okay, where did the first half of January go?) – it’s time to take a ...


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How Do You Search Online?

It’s something that we almost take for granted – when we search for something online, we expect to find the ...


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Why Your Website Is Your Greatest Content Marketing Tool

Here at CM, we have been on the content marketing train since long before I started working here (a meager ...


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Our Top 7 Digital Marketing Tools

As a digital marketer – our daily tasks can range from scheduling Facebook posts to editing blog posts, to coordinating ...