Conversion Optimization Agency
What is Conversion Rate Optimization (CRO), really? Simple. It’s the fine art of turning browsers into buyers. CRO involves a good bit of science, and a lot of patience.
CRO Case Study: Kettler
Kettler manufactures and sells high-end bicycles, riding toys, leisure gear, patio furniture and exercise equipment. We provided CRO services to their existing eCommerce store with a very affordable, 60-day CRO campaign and we were able to increase their average monthly online sales by 64%!
Conversion Rates are Pretty Personal
A quick search in Google reveals seemingly endless tips and tricks for getting your visitors to become customers—from color theory and best practices to lists of “actionable words” that magically convince people into buying. However, your website is unique to you and your business, which is why a one-size-fits-all approach isn’t going to solve your conversions dilemma. What works great for one site might end up having the opposite effect on yours.
That’s why our team is happy to not only consult with clients about CRO, but dive a little deeper into some good old-fashioned statistically-based research.
Our services apply a bottom-up approach to identify possible sticking points. With our CRO arsenal, we’re able to employ various techniques to pinpoint potential issues on your website and formulate a solid action plan based on those findings. Some of the methods we use may include:
- Analytics Analysis
Analyzing your current website traffic is a great starting point. It can help us to identify missed or underutilized opportunities, poorly performing landing pages, and more. The best part is that we can use data you’ve been collecting all along!
- A/B Testing
With A/B Testing, we isolate and vary one element on the page at a time. By simultaneously testing two versions of the element, we can glean valuable insight into which version performs better. As for what we’ll test, that will hinge on on your specific goals.
- Usability Testing
Providing a great user experience is essential, which is why we often look to usability testing. Usability testing may include user interaction testing, heat mapping, preference testing, and more.
- User Testing
Knowing how real users interact with your website can help you to expose problems and make informed improvements. We’re able to provide you with actual user experiences and reactions.
- Preference Testing
Preference testing directly involves users in the process of selecting favored elements by showing the elements side by side and allowing the user to choose. Whether it’s an interface change or just an image, Preference Testing can be useful in determining how your users will feel about changes before you even make them.
- Heat Mapping
It’s hard to predict which elements on your website users are interacting with, but heat mapping takes out the guesswork. We can find out where users are clicking and where they’re not clicking, which helps to get a clearer picture of what the user wants when visiting your website.
- User Testing
Free Consultation / Customer Proposal
Improving a website’s conversion rate isn’t for the faint of heart, but Customer Magnetism is here to help! If you’re interested in finding out how we can help to improve your conversions, call us at +1 757-689-2875 or request a quote.