Content: Inbound Marketing Services
Besides having an excellent looking website, adding fresh and relevant content on a consistent basis is the real key to success. Everything else (social media, pay-per-click efforts, etc.) should focus around promoting your latest content. One of the easiest ways to add tons of content is through blogging, along with white papers, videos, infographics and more. The most visited websites today are the ones that are continually pumping out tons of truly useful and interesting content.
What Google says:
“Think about what makes your website UNIQUE, VALUABLE, or ENGAGING … webmasters can improve the rank of their sites by creating high-quality sites that users will WANT to use and share.” – Ref: Google’s WebMaster Guidelines
We recently completed a 3-year study that compared (dollar for dollar) content marketing efforts against typical pay-per-click efforts. The results surprised even us.View Samples of Our Work
We Look At What You Have Out There Already.
We call this the Content Check-In.
When you come on board with CM, the first thing we do is take a look at your website and compile what we find into a content audit document. It serves as our roadmap to developing a comprehensive content strategy for your brand. The purpose of an audit is to:
- Understand your current messaging and content offerings
- Identify the content that has proven most successful
- Recognize opportunities to create new and unique content
- Track promotion opportunities for each content resource
Our strategists, copywriters, and designers do their thing.
walk a mile.
You know the old saying, “Walk a mile in her (or his!) shoes.” Well, that’s exactly how strategy gets started here. We put ourselves in the shoes of your customers, your existing fans, your potential customers, your employees, your executive staff, the person down the street, everyone who can possibly interact with your brand – and we think for them. Through the development of these targeted personas, we are able to create content that resonates with your current and future brand ambassadors.
tell the story.
The most integral part of telling a story is pretty simple: it’s the words. And thanks to the versatility of the Internet, there are a lot of options to showcase these words and the powerful messages they carry. Whether it’s a piece of micro-content, a whitepaper, SlideShare, infographic, or even an email blast – every word our copywriters put to the page strategically conveys the strongest possible message for your brand.
While our copywriters tell your story, the CM designers bring it to life. Quite simply, design is a heavy lifter in the world of marketing. It tells the story without words, and it showcases the words that tell the story in a way that makes it easy for customers to understand.
In our humble opinion, our designers are top-notch. What they are able to create for our clients is mind-blowing.
We Go Live!
it’s live and ready for the world to see!
And that’s exactly what we want — for all of your potential customers to see it. Here’s what we do to make sure that happens:
Our outreach specialists connect with the right influencers in your industry and share your content.
We partner with a handful of third party publishers who introduce your content to new audiences and drive brand awareness.
Our social team shares your new content with your social following and encourages sharing and engagement.
We keep the conversation going through content and social media.
Ready for a free quote? Let’s chat.