Resources

The Google AdWords Editor

Managing an AdWords campaign or multiple campaigns can be overwhelming and feel like you're on the floor of the stock exchange. From monitoring ads, adjusting budgets, updating content, and keeping up with keyword trends, your day can be packed with AdWords and only AdWords. That's where the Google AdWords Editor can come into play, it… Read more

Rules and Regulations for Hosting a Social Contest

Hosting a social promotion is a great way to further engage your audience while attracting new followers. Running a contest can help increase your fan base and grow your overall brand reach. Whether you're hosting a promotion on Facebook, Twitter, Instagram, Pinterest, or Snapchat, there are clear rules and regulations that you must follow. That's… Read more

The 30 Greatest Lead Generation Tips, Tricks & Ideas

Generating leads is a marketer's single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective. That's why we've compiled the 30 greatest lead generation lessons in this brand new guide, so you can start reeling in those leads. The anatomy of lead generation is fairly simple,… Read more

Ultimate Social Media Sizing Guide

Social Media is constantly changing and it’s tough to stay ahead of the game. You must be ready for whatever changes come your way and keep up with the “best practices” for social media. One of the best ways to optimize your social channels is to make sure you have all of your images and… Read more

Putting the Wit in Twitter: How Brand Savvy Are You?

Twitter is a great way for brands to interact not only with their customers, but with other brands as well. How well do you know your favorite brands? Check out some of our favorite brand-to-brand twitter exchanges and see if you can guess how the brand actually responded to the other brand. Test your brand… Read more
10 SEO Mistakes to Avoid During Your Next Redesign

10 SEO Mistakes to Avoid During Your Next Redesign

Redesigning your website isn't all glitz and glam. In addition to giving your website a fresh new look, you'll have a chance to improve your site's performance in search, so you can get more traffic. With all of the moving pieces that go into a website redesign, it's easy to overlook SEO best practices. To help… Read more
17 SEO Myths You Should Leave Behind This Year

17 SEO Myths You Should Leave Behind This Year

With every search engine algorithm update comes a change to the way we think about SEO. Over the past decade, SEO has undergone a radical evolution. While stuffing keywords into content and amassing as many inbound links as possible was once the go-to approach, modern-day SEO is much different. In this guide, we separate SEO… Read more

25 Website ‘Must Haves’ For Driving Traffic, Leads & Sales

We all know how important a website is to a business's online strategy, but what does it really take to have a great website that drives visitors, leads and revenue? From building a foundational SEO strategy, to creating an easy-to-use website and crafting up clever and informational copy, with our 25 Website 'Must Haves' for Driving… Read more
Creating the Perfect LinkedIn Page

Creating the Perfect LinkedIn Page

Whether you're creating a new LinkedIn Company Page or revamping an existing one, our guide to creating the perfect Company Page has got you covered. From crafting a killer company description to choosing an eye-catching banner image, we'll walk you through the entire process and will reveal some "pro tips" courtesy of LinkedIn. Fill out… Read more
How to Attract Customers with Facebook

How to Attract Customers with Facebook

Believe it or not, Facebook isn't just for cat photos, news articles, selfies, and ads. Businesses like yours can actually generate customers from Facebook – as long as you're using the right approach. Your business can leverage Facebook to help drive in-store sales, increase online sales, launch a new product, or build brand awareness. Ultimately… Read more

Social Prospecting: How to Use Social Media to Find New Leads

It’s time to fire up your social media lead generation. With millions of users on social sites like Facebook and Twitter today, social media marketing is now much more than monitoring keywords. It’s all about learning to engage people that may or may not know what your business can do for them. By downloading this… Read more

What is Content Marketing – Going Beyond the Buzzword

By now you’ve undoubtedly heard the words “content marketing” or “content strategy,” but what does that really mean and how can it help your business? In this e-book, we’ll give you the tools and insights you need to build smarter strategies, create better content and grow your business in ways your competition can’t touch. You’ll… Read more
The Cheater’s Guide to Google Image Ad Sizes

The Cheater’s Guide to Google Image Ad Sizes

Paid search isn't just for huge, national companies. As Google's ad platform has improved over the years with specialized targeting, extensions, and remarketing, it has become a great tool for everyone from Fortune 500s, to small, local shops. According to  Covario’s Global Search Advertising Spend Analysis, advertisers spent 18% more on paid search in 2012… Read more