Services Provided: Sweet Night’s Sleep Sweepstakes
Scope: Social Media Contest
Mommy's Bliss is a one-of-a-kind brand that offers all-natural products for babies and moms to help with colic and upset tummy in young children. To help celebrate the launch of their new products being featured in WalMart, they teamed up with Customer Magnetism to host a sweepstakes.
The goal of the contest was to help generate awareness that their products would now be available for purchase at WalMart and to help a new mom with some of her much-needed baby shopping. In addition, Mommy’s Bliss wanted to increase their following on Facebook, so that they could help provide the latest product information and tips for new moms.
CM designed and implemented all contest collateral on Mommy’s Bliss Facebook page. In addition, CM created a series of tips, health information and mommy suggestions to complement the contest promotion and increase engagement amongst contest entrants. In order to increase reach and engagement, CM also developed a targeted Facebook advertising plan, consisting of promoted posts and Facebook ads directing people to the contest entry form.
Running for just over a month, the contest garnered over 5,000 new Likes for Mommy’s Bliss, generated over 375,000 entries and was shared over 4,200 times. Considered a huge success by Mommy’s Bliss, they have continued to launch similar social media contests.