Case Study:
SEO Case Study

Remodeling Lars

Services Provided: Remodeling Lars
Scope: Web design, Development, SEO, paid search, social media

Lars Remodeling & Design is San Diego’s premier design-build remodeling company. Since 1991, Lars has grown to be one of the largest and most respected remodeling firms in Southern California. They've been recognized as one of the Top 50 Remodeling Professionals in the nation and as one of the nation’s Top 500 Remodelers by Qualified Remodeler. But in order to reach their aggressive growth goals, they had to generate more qualified online leads amongst their target audience – San Diego’s most affluent residents.

Client's Objective

But in order to reach their aggressive growth goals, they had to generate more qualified online leads amongst their target audience.

After assessing their online presence and brand positioning, CM determined that their current website design didn’t evoke the type of luxury remodeling work that Lars was after.

So, CM went to work on designing a visually heavy, mobile responsive website that potential customers couldn’t help but take notice of. And our work didn’t stop there.

Our Strategy

As a full- service digital agency, we knew that simply redesigning Lars’ website wouldn’t help them reach their goals. In order to drive more highly qualified leads, we would have to reach their audience across channels and devices with relevant and useful information.

We identified Facebook and Houzz as the two leading social platforms to focus our efforts on. We also increased our display ad efforts to let their work speak to the quality of their firm. We also implemented a robust content marketing plan including publishing regular blog posts, whitepapers and infographics – all aimed at helping prospective clients better understand the remodeling process and why Lars is the right firm for them.

Results

Since the completion of Lars’ digital redesign, qualified “Get a Quote” leads have increased 46% compared to the previous year. We’ve also increased total website traffic by over 50% and more importantly, leads from Organic Search and PPC have increased by 65% and 51% respectively. We’d call that one successful remodel!

  • 46%
    increase
    in "Get a Quote"
    leads
  • 50%
    increase
    in total website
    traffic
  • 65%
    increase
    in organic
    search leads
  • 51%
    increase
    in PPC
    leads
Launch the Site

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