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In this issue:

A New Layout for Facebook Pages Once Again

3 Things Our Most Successful Clients Have In Common

Why 94% of Companies' Audiences Aren't Seeing Their Social Posts

Google Announces Consumer Ratings Annotations

FREE Downloadable Marketing Resources

and more!

Digital Marketing News, Resources, & Tips for Growing Your Business

MARCH2014

Hello there!

Have you started to wonder yet why only approximately six percent of your Facebook Page's audience is seeing your posts, when Facebook will update it's layout again, or what our most successful clients have in common? You have? Perfect! Because we will answer all those questions and more in this month's newsletter.

You're going to want to read-up and be ready, because this spring is about to be full of new things on the digital marketing front.

A New Layout for Facebook Pages Once Again

Have you seen that little notification on the Facebook Pages you run recently? It's been a while since Facebook has made any major changes to Page Timelines, so we were really due for one at this point.

This month, Facebook announced that they'll be rolling out a more “streamlined look for Pages on desktop.” Does that sound familiar at all? It might be because they did something similar to users' News Feeds earlier in the month . . .

[ read more ]

A New Layout for Facebook Pages Once Again

3 Things Our Most Successful Clients Have In Common

In our time in business, we've seen the good, the bad, and the ugly. We remember the days when AltaVista was the king of search, ICQ was “social,” and a website could still dominate search with repeating footer links. We've been there for algorithm update after algorithm update, we've felt our chests tightening as we checked traffic and rankings, and of course we're no stranger to Pandas, Penguins, or Hummingbirds. There's a lot to be said about being fluid in an industry that demands no less, but as much as things change . . .

[ read more ]

3 Things Our Most Successful Clients Have In Common

Why 94% of Some Companies' Audiences
Aren't Seeing Their Social Posts

If you run any type of business or do any kind of marketing, there's nowhere you can run or hide to escape the gospel of social media. And why should you? Simply stated: it's effective. Building a social presence is integral to any online marketing campaign now, and it can often be a pretty accurate reflection of the real-life community surrounding your brand. There are a million reasons to get your company involved in social media, and we're sure you've heard them all (or at least most of them).

So why would companies still not have a social ad budget?

[ read more ]

Why 94% of Some Companies' Audiences Aren't Seeing Their Social Posts

Google Announces Consumer Ratings Annotations

Google made yet another move toward “bringing trust and transparency to your search ads” when they announced today that they'll be rolling out Consumer Ratings Annotations in search ads, in which beta tests showed an average click-through rate (CTR) increase of 10%.

These ratings are a new ad format providing “detailed consumer opinion data” to highlight the strongest parts of your business . . .

[ read more ]

Google Announces Consumer Ratings Annotations

Free Downloadable Marketing Resources

132-Point Email Marketing Checklist
132-Point Email Marketing Checklist

Facebook Timeline Cheat Sheet Facebook Timeline Cheat Sheet

YouTube Banner Dimensions Cheat Sheet
YouTube Banner Dimensions Cheat Sheet

Did You Know?

Excerpts from Google's former CEO, Eric Schmidt's upcoming book, "The New Digital Age" explicitly outline how authorship markup will coorelate with rankings in the future.

In the book, he explains:

"Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of remaining anonymous, then, might be irrelevance."

Our Solutions Include:

SEARCH MARKETING
Optimization
Paid Search
Local SEO
Link Earning
Reputation Management

CONTENT
Resonating Content
Infographic Marketing
Email Marketing

 

SOCIAL MEDIA MARKETING
Social Media Consulting
Social Media Network Setup
Social Media Advertising
Blog Creation / Postings
Infographic Marketing

WEB DEVELOPMENT
Website Design & Development
CMS Customization & Integration
Mobile Development & SEO

 

ONLINE MARKET RESEARCH
Monthly Keyword Search Volumes
Keyword Competition Values Online
Competitive Analysis
Competitive Traffic Estimates
Competitive PPC Spending

ANALYTIC REPORTING
Traffic Reports
Conversion Tracking
Visitor Behavior, Bounce Rate

 

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