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In this issue:

Google Adds Knowledge Graph Popups in SERPs

Better Working Relationships: Be Hungry for Solutions

Facebook Saying Goodbye to Sponsored Stories

Better Working Relationships: The 100/50 Rule

FREE Downloadable Marketing Resources

and more!

Digital Marketing News, Resources, & Tips for Growing Your Business

JANUARY2014

Hello there!

The new year is underway, and here at CM, it's all about new additions. Facebook and Google both started the year off with updates, we have a few new additions to our team (including one week old baby Zoe!), and a new blog series about how to better your working relationships .

As always, thanks for reading . . . and enjoy!

Google Adds Knowledge Graph Popups in SERPs,
Giving a Subtle Hug/Punch to Businesses All Over

Google has officially announced the addition of Knowledge Graph popups to search results. According to Google, this change is intended to help users select the "right result" by showing supplementary information about websites in search results and will be shown when a site is "widely recognized as notable online, when there is enough information to show or when the content may be handy for you." In other words, if you’re not . . .

[ read more ]

Google Adds Knowledge Graph Popups in SERPs, Giving a Subtle Hug/Punch to Businesses All Over

Better Working Relationships: Be Hungry for Solutions

I want to touch on something that’s universally true for all industries, all positions, and all people:

At a fundamental level, all companies exist to solve problems.

Clothing companies exist to solve the basic problem of warmth/protection from the elements, and also help solve the supplementary problems related to identity, self-esteem, and confidence. Software companies exist to solve problems related to complex tasks, making a would-be impossible task . . .

[ read more ]

Better Working Relationships: Be Hungry for Solutions

Facebook Saying Goodbye to Sponsored Stories,
Hello to Bulls-Eye Targeting

Facebook has released their Platform Roadmap to developers with a whole slew of changes coming as of April 9th, 2014. While a good number of these changes are pretty technical, there are a few changes to Facebook’s ad platform that might really make a difference this year.

Facebook Sponsored Stories are Going Away Forever. That is to say: Facebook is getting rid of . . .

[ read more ]

What You Can Learn About Your Audience from Facebook Insights

Better Working Relationships: The 100/50 Rule

Better working relationships produce better results. Better working relationships with our clients mean more trust, and higher client retention. It means earning more respect with our internal team members, and being a team member that people want to work with. Better working relationships with our bosses mean being viewed as an asset that’s not easily replaceable.

Because any relationship can be complicated, we’re dedicating a whole series to the pursuit of better working relationships.

[ read more ]

Better Working Relationships: The 100/50 Rule

Free Downloadable Marketing Resources

132-Point Email Marketing Checklist 132-Point Email Marketing Checklist

Google Plus Authorship Guide Google Plus Authorship Guide

YouTube Banner Dimensions Cheat Sheet YouTube Banner Dimensions Cheat Sheet

Did You Know?

Google's founders prefer the home page to stay simple, insisting that words on the home page do not exceed 28 words.

Our Solutions Include:

SEARCH MARKETING
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CONTENT
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Infographic Marketing
Email Marketing

 

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Social Media Consulting
Social Media Network Setup
Social Media Advertising
Blog Creation / Postings
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WEB DEVELOPMENT
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Mobile Development & SEO

 

ONLINE MARKET RESEARCH
Monthly Keyword Search Volumes
Keyword Competition Values Online
Competitive Analysis
Competitive Traffic Estimates
Competitive PPC Spending

ANALYTIC REPORTING
Traffic Reports
Conversion Tracking
Visitor Behavior, Bounce Rate

 

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