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In this issue:

Perfect Ad Placement with AdWords Automated Bidding

A New Twitter Profile in 10 Seconds*

PPC Campaigns: When to Rebuild and When to Start Over

Google Announces Schema.org Support

Motivating Your Team: Practical Tips for Leadership

FREE Downloadable Marketing Resources

and more!

Digital Marketing News, Resources, & Tips for Growing Your Business

APRIL2014

Hello there!

Whether you're trying to get started with creating a Google Adwords account from scratch, achieving perfect ad placements with automated bidding, a new Twitter profile, or menu and hours mark-up for your business, we're all about starting fresh this month. Even if you have all of the above nailed down, isn't it time you got a fresh perspective on team motivation? We can help you out there, too.

Perfect Ad Placement with AdWords Automated Bidding

Paid search managers are frequently tasked with managing large accounts that include thousands of keywords. While some choose to utilize third-party tools to automate bids in AdWords, there are many who manually update maximum cost-per-click (CPC) to more precisely position their ads. Achieving the right CPC balance can seem a bit overwhelming at first, but with the help of AdWords' baked-in automation, we can be the victors.

When set up correctly, automated rules can be really helpful to maintain ads within a certain positioning range, but this method requires a bit of setup—and most importantly, patience—to get the balance just right. Let's review how to . . .

[ read more ]

Perfect Ad Placement with AdWords Automated Bidding

A New Twitter Profile in 10 Seconds*

Twitter is rolling out a few major changes to their layout these days, and we can't help but notice just how much it resembles Facebook's old look. Luckily, there's not much you have to do to adjust.

Most of the changes take care of themselves. You'll see the bio and general info have moved to fit under the new, bigger profile photo (that's right, a whole 400 pixels!). Displayed below on profiles other than yours are "followers you know," and any photos and videos, while the trending topics have moved to the right side of the page. In yet another similarity to Facebook, Twitter will also introduce "pinned tweets," which allow you to keep an important message at the top of your profile . . .

[ read more ]

A New Twitter Profile in 10 Seconds*

PPC Campaigns: When to Rebuild and When to Start Over

To start from scratch or not to start from scratch: that is the question.

If you're at an agency, usually when you get a new client, they already have some sort of paid campaign running. This presents the question: should you change the campaigns' structure or start over? This question is a hot topic in our industry, and can definitely open the door to many discussions, but we'll take a look at this one question for now.

The first factor to consider is this: why would clients leave their current PPC agency and come to you? Is it because they are unhappy with results? A problem of . . .

[ read more ]

PPC Campaigns: When to Rebuild and When to Start Over

Google Announces Schema.org Support for
Phone Numbers, Hours & Menus

In response to the growing number of user queries for more specific business contact information (ie. Cox Cable billing, Sears customer service, etc.), Google announced today that it now includes support for structured data markup for four types of phone numbers: customer service, technical support, billing support, and bill payment. This markup allows you to specify multiple business phone numbers along with their contact type, if they're toll-free or suitable for the hearing-impaired, and whether the number is global or country-specific, even if they're not visible on your website . . .

[ read more ]

Google Announces Schema.org Support for Phone Numbers, Hours & Menus

Motivating Your Team: Practical Tips for Leadership

Chances are, you wish your organization or department was doing something just a little bit better than it currently is. We all want to produce the best possible work, give the best customer service, offer the best product, and create the best brands. If you're in leadership at your organization, you've probably struggled at some point to close the gap between how you want your team to operate, and the reality of how they actually perform. It's tough, right?

Without a doubt, winning in business is hugely dependent on the team you have in place. Managing a team is partly an art and partly a science, but here are a few tips that might help in building up the team you want . . .

[ read more ]

Motivating Your Team: Practical Tips for Leadership

Free Downloadable Marketing Resources

132-Point Email Marketing Checklist
132-Point Email Marketing Checklist

Facebook Timeline Cheat Sheet Facebook Timeline Cheat Sheet

YouTube Banner Dimensions Cheat Sheet
YouTube Banner Dimensions Cheat Sheet

Did You Know?

Google has over 200 precious little goats they rent to help out with yardwork around Google HQ, along with a herder and border collie.

Yep, you read that right.

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