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In this issue:

The Oncoming Dark Ages of Keyword Data

Tutorial: Everything You Need to Know about Google’s Keyword Planner

Facebook Gets a New Link Thumbnail Size

Google Introduces Trending Top Charts,Hot Searches for Past 30 Days

Paid Links: Paying to Play, Over and Over Again

Digital Marketing News, Resources, & Tips for Growing Your Business

SEPTEMBER2013

Hello there, SEO fans!

Life with keyword data as we know it is about to change. Not only is Google Analytics keyword data entering a dark age with an unforeseeable end with the rise of “not provided,” but Google also released a new Keyword Planner for advertisers. A little confused? Don’t worry, we have information on both for you in this edition of our newsletter, including a pretty thorough tutorial on the keyword planner, an update on Facebook’s new link thumbnail image size, Google’s Top Charts, and paid links getting a raise.

As always, thanks for reading . . . and ENJOY!

The Oncoming Dark Ages of Keyword Data

The Oncoming Dark Ages of Keyword Data There’s no way to ease the blow on this one, so we’re just going to come out and say it:

Google is cutting off organic keyword data completely.

And you thought “(not provided)” was a pain before? Now it’s becoming a black hole, sucking in all of your beautiful keywords.

[ read more ]

Seriously Everything You Need to Know about Google’s Keyword Planner: A Tutorial

Seriously Everything You Need to Know about Google’s Keyword Planner: A Tutorial So, you need keyword ideas. I do, too. How about Google’s new Keyword Planner (you know, the one that replaced the old Keyword Tool)? Perfect, right?

Just keep in mind that it’s not exactly no-strings-attached—you’ll need to log in through AdWords now.

[ read more ]

Facebook Gets a New Link Thumbnail Size

Facebook Gets a New Link Thumbnail Size It’s no secret that people look at images on Facebook way more than they look at regular posts or links. Not only do image posts get more views, but way more interaction, too.

How can they not? The images get a pretty large amount of real estate and break up the monotony of scrolling through the News Feed like non-other. Well, until Facebook just increased the link thumbnail size. By a lot.

[ read more ]

Google Introduces Trending Top Charts, Gives Us Hot Searches for Past 30 Days

Google Introduces Trending Top Charts, Gives Us Hot Searches for Past 30 Days If you’re one of those people who just weren’t satisfied with an already overwhelming volume of data on the hottest search trends by year or month in Google Trends, Google has just released a couple of brilliant developments that are sure to blow your data loving mind!

If you’ve ever explored Google Top Charts, you know that the data’s sorted into popular categories—for example . . .

[ read more ]

Paid Links: Paying to Play, Over and Over Again

Paid Links: Paying to Play, Over and Over Again Pay to play. Everyone’s heard the term—it means that in order to be part of something or to get benefits from it, you’ll have to make a sacrifice. So what if I told you that the benefits you received once-upon-a-time have come to a screeching halt, and what you paid for is now hurting you? Would you relinquish your membership?

To that I tell you: you’ll have to pay again.

[ read more ]

Did You Know?

Using videos on landing pages can increase conversions by 86%. (via Eyeview)

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