In this issue:

Penguin 2.0 Unleashed

Get in on the Hunt (for Google Easter Eggs)

FREE RESOURCE: The Cheater's Guide to Google Image Ad Sizes

Should Google Remove URLs from SERPs?

CM Proudly Accepts Associate Member of the Year Award

Mobile Ads Bring Serious Revenue for Facebook

The Cost vs Value of a Facebook Like

…and More!

Internet Marketing News, Tips & Tricks for Growing Your Business


Hello there, SEO fans!

We Won a Gold Effie Award!It's been a big month for Customer Magnetism. Not only did we accept the Associate Member of the Year Award from Retail Alliance, but we received the biggest honor for our company to date: GOLD at the 2013 North American Effie Awards . The Effies are essentially the Oscars of the marketing world, and we are truly humbled to have been recognized for our work with Cramer and Krasselt, the second largest independent ad agency in the country.

In other news, the infamous Penguin 2.0 rolled out this month, mobile ads continue to bring in revenue for Facebook, and we've made creating Google Display Ads unbelievably easy with our cheat sheet template. Read about these, and other stories, below!

Penguin 2.0 Unleashed

Penguin 2.0 Unleashed The fourth release of Google's Penguin algorithm has arrived equipped with heavy duty Penguin 2.0 technology to better fight spam.

According to an article in Search Engine Land, "Webmasters and SEOs: expect major changes to the search results. Matt specifically said that 2.3% of English queries will be noticeably impacted by this update."

So what can you expect to see from the new Penguin update?

[ read more ]

Get in on the Hunt (for Google Easter Eggs)

Get in on the Hunt (for Google Easter Eggs)While Easter may be over, the excitement of finding hidden Easter eggs can still be attained thanks to the clever folks at Google. No, you aren't going to find colorful little eggs hidden around your desk, so you can stop looking. Google's idea of the hunt involves crafty little messages, inside jokes, and other entertaining features hidden throughout the site.

Some of these you may have heard of or stumbled upon by accident, others may be a new kind of distraction for you once they’re discovered.  Here’s a list of what we think are the 10 best …

[ read more ]

The Cheater's Guide
to Google Image Ad Sizes

The Cheater's Guide to Google Image Ad SizesPaid search isn't just for huge, national companies. As Google's ad platform has improved over the years with specialized targeting, extensions, and remarketing, it has become a great tool for everyone from Fortune 500s, to small, local shops.

According to Covario's Global Search Advertising Spend Analysis, advertisers spent 18% more on paid search in 2012 than the year before. Not surprisingly, Google accounted for 86.5% of that spend while serving an impressive 93% of impressions.

So, where to start? Well, Google itself has a ton of helpful resources in getting started with your ad campaign, but sometimes what you really need is a cheat sheet. And in that case, we've got you covered.


Download the Guide Now!


Should Google Remove URLs from SERPs?

We all know that Google likes to change things up on us periodically.  Even notorious Matt Cutts has confirmed that Google will run approximately 20,000 new search experiments every year.  One experiment they’ve been running lately involves removing the URLs from search results.  Meaning it looks a little something like …

[ read more ]

CM Proudly Accepts
Associate Member of the Year Award

ROTY Awards Retail Alliance hosted it's sixth annual Retailer of the Year awards this past Thursday night and Customer Magnetism was proud to be a part of them. Retail Alliance has been selecting small businesses from the different regions of Hampton Roads based on outstanding retailer performance.

This year was the second time giving out its Associate Member of the Year awards. The award is given to non retail members who show exceptional support to Retail Alliance and the retail members. . .

[ read more ]

Mobile Ads Bring Serious Revenue for Facebook

Mark ZuckerbergAs if Facebook didn't generate enough money, now it's proving to be on the mobile rise. Thirty percent of its first quarter revenue from ads came from mobile ads alone. This is a significant increase from the 23% it saw last quarter.

This is great news for the growing social network. A primary concern once the industry zuck was launched into the mobile platform was the amountof users accessing Facebook primarily through their mobile devices, (i.e. phones, tablets, iPods, and iPads, etc.).

The first mobile ad was introduced in …

[ read more ]

The Cost vs Value of a Facebook Like

The Cost vs Value of a Facebook LikeIf you ever use Facebook Ads for your business, you've more than likely calculated a "cost per like" average every time you've paid for an ad to determine how much you're actually spending to get new likes. While the phrase has a nice ring to it, it's not an official term Facebook acknowledges.

How can you use the unofficial calculation to your advantage, and how can knowing that information benefit you as a business? And are the cost of a like . . .

[ read more ]

Did You Know?

Social media lead conversion rates are 13% higher than the average lead conversion rate. (via Hubspot)

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