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In this issue:

Google+ Local = An Upgraded Places Page

Protecting Yourself Against Negative SEO

Facebook Really, REALLY Wants You to Advertise With Them

Best of the Best of the Web

...and More!

Internet Marketing News, Tips & Tricks for Growing Your Business

JUNE2012

Hello there, SEO fans!

In this month's newsletter, we're going to tell you about new Google+ Local pages and how this update will affect your business as well as tips on how to protect yourself against negative SEO. We'll also introduce you to Facebook's new "Promoted Posts" and tell you about the best of the best news of the month!

As always, thanks for reading... and enjoy!

Google+ Local = An Upgraded Places Page

Google Plus LocalSince Google announced the integration of Place pages and Plus, we've gotten a lot of questions about what this really meant, how businesses could connect the two, etc. The main point to understand is that business owners can still edit their business listing through the Place pages interface. Through Google+ local, customers can now rate, review, and add photos. Basically, …

[ read full story ]

Protecting Yourself Against Negative SEO

protect yourself against negative SEOIn the past, choosing a good SEO company was pretty much all that was necessary to guarantee that your website would be in compliance with Google's webmaster terms. If that company followed the rules, you were in the clear. Well, all that changed when a few unscrupulous people realized that it's actually possible to target websites …

[ read full story ]

Facebook Really, REALLY Wants You to Advertise With Them

Facebook's Promoted Posts No big surprise there. In the months leading up to the Facebook IPO, talk of Facebook advertising (its weaknesses, and what needed to improve to continue growing revenue, more specifically) ran rampant on all sorts of media outlets. The few days leading up to the IPO were even more speculative, thanks in part to this little study on Facebook ads …

[ read full story ]

The Best of the Best:
Facebook and Google Just Keep Changing

June definitely saw a lot of changes involving the two Internet titans, so this month's "Best of the Best" is dedicated to them. Facebook keeps trying to boost their ad sales in new and different ways while Google keeps trying to make G+ the social network every business needs to be on. Here's what happened this month, in case you missed it:

CNN ran an article about Facebook's ever-evolving ad platform. Facebook will soon be able to use your browsing history to determine what ads to serve to you. For example, if you're around on the Web comparing flight prices, you might start to see ads from airlines or hotels located near where you're planning to fly. Businesses can bid on a certain type of search instead of a certain type of person.

"By bidding on a specific impression rather than a larger group, advertisers are able to show people more relevant ads while also running more efficient and effective campaigns," a Facebook spokeswoman said in a written statement. The new service will be called Facebook Exchange, and should be starting to roll out in the next month.

Facebook also made a pretty small, yet potentially groundbreaking change to the way businesses can create ads. We recapped Facebook's new easy way to create promoted posts the very minute you post something.

Google released their algorithm updates for May: 39 in all. Some of the changes include deeper detection of hacked pages, improvements to autocomplete on Mobile, improvements to Penguin, better detection of major new events, and updates to +Pages in right-hand panel. It's probably safe to say we can all expect Google+ integration into the SERPs (Google+ Local is a great example) will only continue to improve/increase as Google pushes for Plus's dominion over all social.

Speaking of which—since Google announced the integration of Place pages and Plus, we've gotten a lot of questions about what this really meant, how businesses could connect the two, etc. The main point to understand is that business owners can still edit their business listing through the Place pages interface. Through Google+ local, customers can now rate, review, and add photos. Basically, Places just got a social upgrade. Google spells all of this out in their support pages:

"Now when users search for your business, instead of seeing a Place page, they'll go to a local Google+ page. Information you manage in Google Places for Business — like your business's website, location, and hours — will appear on the Google+ page. If you need to revise any information, just sign in to Google Places for Business and make edits like you normally would. These changes will update the Google+ page for your business."

And just because . . . enjoy what is possibly the best Internet Explorer error message ever:

best IE error message

Did You Know?

It's no secret that Google is one of the coolest jobs to land, but did you know that Google has no restrictions on dress code for their "Googlers"? From pajamas to super hero costumes, the sky's the limit, so come as you are!

Hot Terms

The Fold
The point on your website where the page is cut off by the bottom of the browser window.

Robots.txt File
A file uploaded to your server that dictates how search engines should view your website.

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