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In this issue:

The Beauty and Danger of Pinterest

6 Internet Marketing Tips for Non-Profits

Keeping Your Newsletter Fresh

...and More!

Internet Marketing News, Tips & Tricks for Growing Your Business

FEBRUARY2012

Welcome to Customer Magnetism's February newsletter!

Do you publish a digital newsletter like we do? Well, in this issue, we're going to tell you how to keep your newsletter fresh and in high demand. Also, for those of you who have caught the Pinterest bug like many of us at CM, we're going to tell you about the potential risks involved in uploading content that isn't yours to this addictive website and how Pinterest has made sure it's not their liability. Stick around also for some great internet marketing tips for non-profit organizations on a shoestring budget—great information that can easily be applied to most small and medium businesses as well!

As always, thanks for reading, and enjoy!

The Beauty and Danger of Pinterest

PinterestPinterest has become the Justin Bieber of social networks in the past few months—everyone is talking about it. According to Mashable, Pinterest is driving more traffic as a referrer than Google+, YouTube and LinkedIn combined; some even say "pinning" is the new "liking" now.  It's aesthetically pleasing, easy to navigate, and easily shared. In fact, it might just be too easy. Galen Moore, web editor at The Boston Business Journal, recently took a close look at Pinterest's user agreement ...

[ read full story ]

Recent Blogs

Taking the Polar Plunge
Adding Google+ to Search
Customer Magnetism 2012 Internet Forecast
Thanksgiving at Customer Magnetism
Fresh from Google: The Freshness Update
Halloween in the CM Office
CM Joins JT Walk and Beach Party Fundraiser

6 Internet Marketing Tips
for Non-Profits

internet marketing tips for non-profitsWith the holiday sales spike over, many e-commerce site owners may be looking for ways to pump up the volume. According to ComScore.com, Internet sales weighed in at $36.3 billion in the third quarter, and while final figures are not out yet, the fourth ...

[ read full story ]

Keeping Your Newsletter Fresh

So Fresh!Whether you push out a newsletter every week, every month, every quarter, or just every year, it can be difficult to keep things exciting. Many companies fall into the trap of making their newsletter too bland or just plain too uninformative. These techniques will help you publish a newsletter that readers can't wait to devour. Put The "News" Back In Newsletter. Do you actually share news? A good newsletter balances recent news in your industry alongside other topics. Don't be afraid to link to articles ...

[ read full story ]

Did You Know?

Bing image search is so intelligent that it can differentiate between a photograph and an illustration. The similar image link that pops up when you hover over any image provides you with closely related images.

Hot Terms

Authority
A page or domain's ability to rank well in search engines.

URL Rewrite
A technique used to make URLs more descriptive and unique.

Our Services Include:

SEARCH MARKETING
Search Engine Optimization
Pay-Per-Click (Google AdWords)
Local Map Listings (Google Places)
Inbound Link Building
Banner Ad Design & Procurement

WEB DEVELOPMENT
Website Design & Redesigns
E-Commerce Websites
Website "Welcome" Videos
SEO Friendly Copywriting
Content Management System (CMS)
Mobile Optimized Websites

OUTBOUND MARKETING
Email Marketing
Text Message Marketing (SMS)
Press Release Syndication
Article Syndication

SOCIAL MEDIA MARKETING
LinkedIn, Facebook, Twitter
Social Bookmarking
Blog Creation / Postings

ONLINE AFFILIATE MARKETING
Full Service Setup & Management
Automatic Reporting / Payouts
Banner Ad Creation
Per Lead, Per Sale or Both

ONLINE MARKET RESEARCH
Monthly Keyword Search Volumes
Keyword Competition Values Online
Competitive Analysis
Competitive Traffic Estimates
Competitive PPC Spending

ANALYTIC REPORTING
Traffic Reports, Page Views
Visitor Behaviors, Bounce Rates
Conversions (AdWords)
Inbound Link Monitoring

REPUTATION MANAGEMENT
Push negative websites down
Push positive websites up

This month's issue is also available online in our newsletter archives.
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