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In this issue:

Have You Checked Your Hat Recently?

YouTube Video Celebrates 7 Years

Best of the Best of the Web

...and More!

Internet Marketing News, Tips & Tricks for Growing Your Business

APRIL2012

Hello there, SEO fans!

In this edition of CM's newsletter, we're going to take a few minutes to examine your "hat" as it applies to online marketing. Is it black, white, or even gray... and how do you go about finding out? Find out with us here, and also help us to celebrate the birthday of one of our favorite video services. Then stay tuned for our best of the best of the web for April!

Have You Checked Your Hat Recently?

Have You Checked Your Hat Recently?Black hat, white hat, grey hat – they might sound like terms straight out of a fashion magazine, but in reality they're most often used to describe the type of web marketing services that a company provides. Basically, it's shorthand to describe how well a particular technique adheres to the guidelines set down by Google, Bing, and other search engines. In short, black hat, white hat, or grey hat tells you how ethical the internet marketing company is. White hat services are completely …

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YouTube Video Celebrates 7 Years

YouTube Video Celebrates 7 YearsHappy birthday, YouTube. It's hard to believe that seven years have passed since the first video was uploaded to YouTube.com on Saturday, April 23, 2005 at 8:27 p.m. It was about a trip to the zoo. Many things have changed since Jawed Karim's 19-second video, "Me at the Zoo," made its debut. YouTube, which was actually started in February of 2005, was purchased by Google in November of 2006 for $1.65 billion. Let's have a peek at some of the milestones that YouTube has surpassed …

[ read full story ]

Best of the Best of the Web

April has been a busy month. If you're just getting back from spring break, don't worryŚwe've got the highlights from the past month laid out for you right here:

Although we've heard differing accounts on the engagement of fans with new brand Timeline pages, ReadWriteWeb reported a definite drop in engagement, whether or not that decrease was actually caused by the switch. "The results of our study do not indicate whether Timeline itself was the direct cause of the decrease in engagement," Anum Huss wrote in a post on HubSpot's blog. "However, the sharp decline occurred simultaneously with the drop, raising the potential of the two being correlated."

Google scared/amazed us all with their vision for the future, viewable here:

TRYCM

Facebook bought Instagram for a cool $1 billion, and the Internet consequently exploded with opinions. Aside from the angry tweets and, ironically, Facebook posts, from people vowing to quit Instagram now that it has "sold out," Tech Crunch mused on the potential new positive features the acquisition could bring about, including the ability to filter Facebook photos, tag Facebook friends in Instagram, and log into Instagram through Facebook. Sounds like a pretty sweet deal to us.

Jon Mitchell from ReadWriteWeb had a great insight as to why Facebook social reading apps don't work . "Frictionless sharing is the prime example of a feature that's only good for Facebook and advertisers," Mitchell wrote, "but it's spun as something fun for users. It takes all the value out of the act of sharing. When you intentionally share the fact that you're listening to a song, you're giving a signal. 'I love this song.' When your entire Spotify playlist is shared in the background, you're just spamming."

Did You Know?

The technology that would eventually build the Internet began back in the 1960′s at the Massachusetts Institute of Technology (MIT).

The first message ever to be transmitted was, quite simply, "LOG". As it turns out, this short message was the user's attempt to type "LOGIN", but the network crashed under the huge load of data ... from the letter G.

Hot Terms

Cloaking
Displaying different content to search engines and searchers.

De-Listing
Becoming de-indexed from a website or search engine. De-listing is what might happen to your site if you utilize cloaking.

Our Services Include:

SEARCH MARKETING
Search Engine Optimization
Pay-Per-Click (Google AdWords)
Local Map Listings (Google Places)
Inbound Link Building
Banner Ad Design & Procurement

WEB DEVELOPMENT
Website Design & Redesigns
E-Commerce Websites
Website "Welcome" Videos
SEO Friendly Copywriting
Content Management System (CMS)
Mobile Optimized Websites

OUTBOUND MARKETING
Email Marketing
Text Message Marketing (SMS)
Press Release Syndication
Article Syndication

SOCIAL MEDIA MARKETING
LinkedIn, Facebook, Twitter
Social Bookmarking
Blog Creation / Postings

ONLINE AFFILIATE MARKETING
Full Service Setup & Management
Automatic Reporting / Payouts
Banner Ad Creation
Per Lead, Per Sale or Both

ONLINE MARKET RESEARCH
Monthly Keyword Search Volumes
Keyword Competition Values Online
Competitive Analysis
Competitive Traffic Estimates
Competitive PPC Spending

ANALYTIC REPORTING
Traffic Reports, Page Views
Visitor Behaviors, Bounce Rates
Conversions (AdWords)
Inbound Link Monitoring

REPUTATION MANAGEMENT
Push negative websites down
Push positive websites up

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