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In this issue:

Twitter Analytics Have Finally Arrived

Facebook Ads Head in a New Direction

Going Beyond Blogging Basics: Create a Reader Magnet

...and More!

Internet Marketing News, Tips & Tricks for Growing Your Business

SEPTEMBER2011

Welcome

Happy September, SEO fans!

As the summer comes to a close, Customer Magnetism would like to share with you a very proud moment in our company history: in August, we were selected for inclusion in the Inc. 5000 list, a prestigious honor for which we are immensely grateful. For this, we thank our loyal clients, like many of you reading, as we know we couldn't have done it without you.

In this issue of the Customer Magnetism newsletter, we're going to talk about Twitter's long-awaited analytics offering, what Facebook is doing to set their ads in a different direction, and how to blog for increased readership and SEO.

As always, thanks for reading. Now get ready for some great industry tips.

Hot Terms

Conversion Form
A form on a website used to collect information on site visitors, which will hopefully convert traffic into leads.

Spider
A computer program that browses the internet, collecting valuable information about websites.

Did You Know?

It takes Google 0.5 seconds to search its entire database when a query is performed.

Twitter Analytics Have Finally Arrived

Twitter AnalyticsOne of the most important aspects of social media marketing to businesses is the ability to quantify its success. Facebook and YouTube both currently provide "Insights" including information like page views, likes, and some basic demographics, and now the ever-elusive Twitter is about to offer the same.

Twitter announced a while back, as in November of 2010, that they would be launching analytics "soon," but now it seems like that time has finally come.

"Today we're announcing Twitter Web Analytics, a tool that helps website owners understand how much traffic ...

[ read full story ]

Recent Blogs

Friday Reads
Circles vs. Lists: Facebook Still Falls Short
Followup: Daily Deals in Danger Altogether?
A Great Day for Customer Magnetism
Groupon Bleeding Money
A National Tragedy Hits Home
Twitter Rolls Out New Image Sharing Service

Social, not Standard: Facebook Ads Head in a New Direction

We've all seen the evidence that people increasingly are making social media a regular part of their daily existence: government protests are held via Twitter, people doing ordinary things become international celebrities on YouTube, and there are multiple blogs for nearly every subject imaginable (doilies, anyone?). Facebook has been a leader in this social media revolution, and new information coming out this week shows they're extending their influence by reshaping the scope of the social approach to business...

[ read full story ]

Going Beyond Blogging Basics:
Create a Reader Magnet

create a reader magnetOne of the best ways to add content to your website is through a good blog. When it has valuable information and is updated regularly, it gives people a reason to come back and visit or to share links with their friends and business associates. It also gives the search engine spiders a reason to come back, crawl and index your website. Simply having a blog isn't enough, though; it needs to be compelling and draw people back. For many bloggers, discovering things to write about and ...

[ read full story ]

CM Cares

In addition to our ongoing support of Orphan Helpers, CM just launched a year-long charity initiative called CM Cares, where CM employees help out a different local charity every month! We kicked off the program this month by participating in the Virginia Beach SPCA's 10th Annual Puttin' for Paws Charity Golf Tournament, with proceeds going to support the 7000+ animals they take in every year.

SEO Cartoon

Image credit: By SovereignJohn

Our Services Include:

SEARCH MARKETING
Search Engine Optimization
Pay-Per-Click (Google AdWords)
Local Map Listings (Google Places)
Inbound Link Building
Banner Ad Design & Procurement

WEB DEVELOPMENT
Website Design & Redesigns
E-Commerce Websites
Website "Welcome" Videos
SEO Friendly Copywriting
Content Management System (CMS)
Mobile Optimized Websites

OUTBOUND MARKETING
Email Marketing
Text Message Marketing (SMS)
Press Release Syndication
Article Syndication

SOCIAL MEDIA MARKETING
LinkedIn, Facebook, Twitter
Social Bookmarking
Blog Creation / Postings

ONLINE AFFILIATE MARKETING
Full Service Setup & Management
Automatic Reporting / Payouts
Banner Ad Creation
Per Lead, Per Sale or Both

ONLINE MARKET RESEARCH
Monthly Keyword Search Volumes
Keyword Competition Values Online
Competitive Analysis
Competitive Traffic Estimates
Competitive PPC Spending

ANALYTIC REPORTING
Traffic Reports, Page Views
Visitor Behaviors, Bounce Rates
Conversions (AdWords)
Inbound Link Monitoring

REPUTATION MANAGEMENT
Push negative websites down
Push positive website up

This month's issue is also available online in our newsletter archives.
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© 2011 Customer Magnetism | All Rights Reserved
2697 International Pkwy, Parkway 7 | Virginia Beach, VA 23452

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