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In this issue:

5 Infographics to Help Make You Seem More Internet Savvy

Your Site Redesign & SEO

Google Suits Up for Solid Competition

3 Ways to Update your Website

...and More!

Internet Marketing News, Tips & Tricks for Growing Your Business

FEBRUARY2011

Keep Busy with CM

February is getting off to a great, incredibly busy start for CM! We were extremely proud this month to be a sponsor of Extreme Makeover: Home Edition right here in our neighborhood (beautiful Virginia Beach, Virginia), where we did our tiny part to give the truly inspiring Hill-Burdette family the home they deserve. Read more about it here. Our staff also participated last week in the Polar Plunge to support Special Olympics, an exceedingly chilly experience that continues to enliven us as well as motivate us to help those in our community and abroad.

In the February issue of the Customer Magnetism newsletter, we'll tell you why Google may be going to blows with Groupon, how to keep your Internet savvy in check, clever ways to update your neglected website, and discuss SEO considerations that must not be overlooked when redesigning your website.

Settle in and enjoy - this one's for you!

Hot Terms

Anchor Text
Text applied to a hyperlink used by search engines to apply relevance to that particular link.

No-Follow Tag
Code added to a hyperlink to instruct search engine robots to ignore the link and not pass any value to the link.

Did You Know?

The "I feel lucky" option is hardly ever used. However, in trials it was found that removing it would impact the Google experience. Users wanted it - it was their comfort button.

5 Infographics to Help Make You
Seem More Internet Savvy

Honestly, it takes a lot of work to stay up to date on all the latest Internet buzz topics, and unless it's your job to do so, you probably get what you can each day by skimming through your RSS or Twitter feeds. Reading takes time, and for some, 140 characters might even be too much. Luckily, the brilliant efficiency of childhood picture books and business savvy articles can be found all rolled into one place: infographics ...

[ read full story ]

Recent Blogs

Is Google to Thank for Decision Engine's Infinite Wisdom?
Extreme Makeover: Home Edition Rebuilds in CM's Neighborhood
Facebook Flirts with Privacy Issues - Again
12 Buzzwords to (pleeease) Abandon in 2011

Site Redesign & SEO

Site Design and SEOSo you're ready to launch a fresh redesign that is sure to have people knocking down your door to give you business! Overhauling a website is a stressful task to begin with, but even more challenging is making sure your search engine rankings are maintained and traffic flow is mostly unaffected. This means whether you're a CEO or a web developer, you have to consider numerous factors to ensure there aren't any adverse implications to go along with your hot new look. Here are a just a few ...

[ read full story ]

Google Suits Up for Solid Competition

Google VS. GrouponFollowing futile attempts to purchase popular deal-of-the-day website Groupon, it has been confirmed that Google will start their own competing daily deals service, Google Offers.

The model of Offers will purportedly be similar get businesses to offer a substantial discount on their service for their deal to be distributed by email to local subscribers, then Google will keep a percentage of sales. If successful, not only will this offering be profitable ...

[ read full story ]

3 Ways to Update Your Website

For many companies, their website is a reflection of their business. It might be bright and innovative, or disorganized and slow. Is your website a window to your business? It's how customers find you and see what you have to offer. If potential customers surf onto your website and don't find a reason to stay, they won't hang around long. If you can't remember the last time you gave your website an update, it might be time for some attention ...

[ read full story ]

 

SEO Cartoon

Image credit: hubspot

Our Services Include:

SEARCH MARKETING
Search Engine Optimization
Pay-Per-Click (Google AdWords)
Local Map Listings (Google Places)
Inbound Link Building
Banner Ad Design & Procurement

WEB DEVELOPMENT
Website Design & Redesigns
E-Commerce Websites
Website "Welcome" Videos
SEO Friendly Copywriting
Content Management System (CMS)
Mobile Optimized Websites

OUTBOUND MARKETING
Email Marketing
Text Message Marketing (SMS)
Press Release Syndication
Article Syndication

SOCIAL MEDIA MARKETING
LinkedIn, Facebook, Twitter
Social Bookmarking
Blog Creation / Postings

ONLINE AFFILIATE MARKETING
Full Service Setup & Management
Automatic Reporting / Payouts
Banner Ad Creation
Per Lead, Per Sale or Both

ONLINE MARKET RESEARCH
Monthly Keyword Search Volumes
Keyword Competition Values Online
Competitive Analysis
Competitive Traffic Estimates
Competitive PPC Spending

ANALYTIC REPORTING
Traffic Reports, Page Views
Visitor Behaviors, Bounce Rates
Conversions (AdWords)
Inbound Link Monitoring

REPUTATION MANAGEMENT
Push negative websites down
Push positive website up

This month's issue is also available online in our newsletter archives .
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2697 International Pkwy, Parkway 7 | Virginia Beach, VA 23462

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