...

In this issue:

Taking the BS out of SM for SMBs

Silos are for Grain, Not Marketing

What is Quality Content?

PageRank: What is it Good For?

...and More!

Internet Marketing News, Tips & Tricks for Growing Your Business

AUGUST2011

Welcome

Hello, SEO fans!

The staff at Customer Magnetism hopes you're having a happy and productive August and that you're ready for some great industry tips.

In this issue of the Customer Magnetism newsletter, we're going to tell you how to remove the BS from your business social media strategy as well as the reasons silo marketing isn't cutting it these days and why a holistic marketing approach will prove more beneficial. Next, we'll tell you what content quality really is and how to achieve it so that you won't be left in Google Panda's wake. While you're here, look for a few other extras, including a video about the value of PageRank, a long-debated SEO metric.

As always, thanks for reading... and ENJOY!

Hot Terms

HTML
HyperText Markup Language, the predominant coding language for web pages.

SERP
Search Engine Results Page, the page you receive when you search for a term in a search engine.

Did You Know?

Google+ and Facebook are enforcing the use of your REAL NAME. Rebel and Google will suspend your account - and it seems Facebook may follow suit.

Taking the BS out of SM for SMBs

Erase BSLet's not pretend social media isn't sexy — of course it is. It makes so much sense for businesses, big and small alike. Accounting for one out of every six minutes spent online (up from one out of every twelve minutes in 2007), there are so many opportunities to get exposure, build up a brand, reveal a human side to a company, and meet clients and customers where they are. However, just like anything else on the Internet, it can attract overused buzzwords and phrases that might have been well-intentioned initially, but eventually lose their meaning.

When seeking advice on how to run a successful social campaign for a small sized business, be wary of the following phrases...

[ read full story ]

Recent Blogs

New Report from comScore Highlights Interesting Demographics
Changing Places: Google Filters Out 3rd-Party Reviews
New Google Features: Quick and Informative
Customer Magnetism Review: Farewell, Google Labs

Mostly Common Sense: Looking at Elements of the 2011 Local Search Marketing Factors Report

Silos are for Grain, Not Marketing

Today's diverse communication avenues offer so many options to business owners for reaching out to potential customers. You have your traditional, time-tested methods print, radio, television, outdoor, direct mail and new, still-developing opportunities banner ads, website optimization, mobile text marketing, social media, and email. With so many choices and each approach requiring a separate process to get it up and running, it's tempting to treat each channel individually, developing campaigns one at a time. Or you may find that you differentiate your traditional campaigns from your online promotions since they often use drastically different media and run on different timelines.

Well, that's called silo marketing, and it just doesn't fly these days...

[ read full story ]

What is Quality Content?

Quality SEO ContentGoogle has long emphasized the need for quality relevant content as it relates to search engine results and the value given to websites and web pages. Since the first Google Panda update a few months ago, the emphasis on quality has never been stronger. Content considered low in quality drags down a website's rankings and turns off its visitors. Sites with quality content tend to float to the top of the search engine results pages (SERPs). While the concept of having quality content sounds good, understanding what it is and using it are another story entirely ...

[ read full story ]

PageRank: What is it Good For?

PageRank: What is it Good For? Whether you're new to SEO or a seasoned professional, you're sure to have heard of PageRank. Simply put, PageRank is an algorithm used by Google to assign a numeric weight to web pages, a metric many in the SEO community have been unsure of through the years.

In this video brought to us by SEOmoz, learn why PageRank should be used sparingly as well as where it can be most useful.

[ view video now ]

CM Grows

This month, CM is proud to welcome three additions to the Customer Magnetism family! Welcome to CM, Kathy, Marco, and John. We look forward to having you on our team!

CM Team

SEO Cartoon

Image credit: honeytechblog.com

Our Services Include:

SEARCH MARKETING
Search Engine Optimization
Pay-Per-Click (Google AdWords)
Local Map Listings (Google Places)
Inbound Link Building
Banner Ad Design & Procurement

WEB DEVELOPMENT
Website Design & Redesigns
E-Commerce Websites
Website "Welcome" Videos
SEO Friendly Copywriting
Content Management System (CMS)
Mobile Optimized Websites

OUTBOUND MARKETING
Email Marketing
Text Message Marketing (SMS)
Press Release Syndication
Article Syndication

SOCIAL MEDIA MARKETING
LinkedIn, Facebook, Twitter
Social Bookmarking
Blog Creation / Postings

ONLINE AFFILIATE MARKETING
Full Service Setup & Management
Automatic Reporting / Payouts
Banner Ad Creation
Per Lead, Per Sale or Both

ONLINE MARKET RESEARCH
Monthly Keyword Search Volumes
Keyword Competition Values Online
Competitive Analysis
Competitive Traffic Estimates
Competitive PPC Spending

ANALYTIC REPORTING
Traffic Reports, Page Views
Visitor Behaviors, Bounce Rates
Conversions (AdWords)
Inbound Link Monitoring

REPUTATION MANAGEMENT
Push negative websites down
Push positive website up

This month's issue is also available online in our newsletter archives .
Did you know we offer an RSS feed of our newsletter? Subscribe here .

© 2011 Customer Magnetism | All Rights Reserved
2697 International Pkwy, Parkway 7 | Virginia Beach, VA 23452

cm office
Visit CM on Facebook Follow CM on Twitter
Subscribe to our RSS Feed Connect with CM on Linkedin