An infographic (like the one below) is a popular form of content marketing that can help you simplify a complicated subject or turn an otherwise boring subject into a captivating experience. Ideally, an infographic should be visually engaging and contain a subject matter and data that is appealing to your target audience …something that is truly ‘link worthy’ or ‘share worthy’.
Why is Content Marketing so important?
- Because content marketing is THE most cost effective way of generating compound website growth (year-after-year), as well as being a source of extremely valuable inbound links, social shares, highly qualified leads and a source of new customers. Learn why ‘earning’ links is crucial to your search engine rankings by watching our 4-minute video on the History of SEO.
- Because the return on investment for content marketing can actually be far better than pay-per-click, …WHEN you look at it over a longer period of time. Business owners think nothing of spending thousands if not tens of thousands of dollars per month on PPC, but often ignore content marketing, simply because they do not recognize the long-term benefits. Check out our 3-year study of how Content Marketing ROI blew away traditional pay-per-click efforts.
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Do infographics really help?
This page you are looking at is a perfect example of just how effective a creative infographic can be. Since creating the infographic below and adding it to this page a few years ago, this page has since received over 110,000 unique visitors, over two thousand unsolicited, inbound links (including links from websites such as adobe.com), and thousands of social shares. Content marketing works.