Wildlife artists have been looking to nature for inspiration for centuries. But where do they turn for inspiring artist marketing ideas? Computers and the Internet have revolutionized the way all of us do business, but visual artists in particular have an entirely new set of tools with which they can not only create, but communicate with potential clients.
Many wildlife artists continue to reproduce the wonder of the natural world using traditional two-dimensional mediums such as pastel, watercolor, acrylic, oil, pencil or charcoal. Sculptors still fashion the elegant forms of mammals and birds from materials like wood, clay, stone or glass. Wildlife photographers, whether working digitally or with film, still travel the earth in an effort to capture priceless moments most of us will never have the opportunity to see in person. Some wildlife artists, meanwhile, have chosen to create nature-based imagery using nothing but their computers.
Regardless of the medium in which they work, all artists can benefit on some level from the vast technological advancements of the last several decades. The Internet in particular has provided artists with a way to connect to fans, collectors, gallery directors, museum curators, corporate buyers and others. In the past, wildlife artists could promote themselves in wildlife magazines or other trade publications. They could knock on gallery doors, lug their portfolios to museums or send slides of their work to art shows or publishers.
Today, an online presence is absolutely essential for the wildlife artist. Art lovers and collectors often feel a very personal connection to artwork, and the Internet allows an artist to engage with them in an immediate way. By creating illustrated blogs and online galleries, a wildlife artist can allow potential customers a glimpse into his or her creative process and even give them sneak peeks at works in progress. Picture galleries also allow art buyers to peruse work in an unpressured environment, which can increase potential for online sales of original work, prints, reproductions or other products.
Social media can be a very powerful tool for artists. Your friends, colleagues, nature lovers and marine enthusiasts are likely to have a positive response to strategic postings about a new series of whale paintings for example. They would love to know when you are making an appearance at a local nature conservancy or showing at a new gallery.
Also, it is important for artists to distinguish themselves on the web, so wildlife artist marketing tools like search engine optimization (SEO) can assure that anyone searching the terms “whales” and “art” is likely to encounter your work. Whatever creatures you feature, reaching out to potential customers is just a few well-planned clicks away.