Marketing for the OtolaryngologistAn otolaryngologist is a medical doctor who specializes in ear, nose and throat treatment. Normally, one would call this kind of doctor an ENT or ear, nose and throat doctor. An otolaryngologist trains specifically in these areas so that they can treat, diagnose or prevent problems that occur with the ear, nose and throat. Some medical conditions that occur are nosebleeds, tonsillitis, mastoid infections and severe sinus infections. Sometimes, people will have to have tonsils removed or other operations to remedy illness.

Nowadays, an otolaryngologist will remove the adenoids at the same time as the tonsils are removed. Years ago, the adenoids were left in, but as time went on, otolaryngologists realized that the adenoids could be part of the reason why people still had troubles with tonsils and/or earaches, even after tonsils had been surgically removed. There are times when nothing has happened to cause ear, nose or throat problems for a person, like hearing loss, snoring problems or laryngitis, and an otolaryngologist will treat patients with these medical conditions, as well.

An ENT can choose from a variety of places to work. He or she can work at a hospital, in laboratories, with other doctors in this field, in their own private practice, in research jobs or with universities and hospitals for the purpose of teaching people about the ear, nose and throat. Another common name an otolaryngologist might be called is otolaryngologist-head. ENTs with a particular specialty in noses are known to practice otorhinolaryngology. The otolaryngology is a huge part of the health care industry and is a very competitive one. An otolaryngologist is also trained to perform surgeries like plastic surgery on areas such as the face, throat and neck.

Becoming an otolaryngologist requires at least seven years of education and training. Four years of an undergraduate education and four years of medical school is required to become an otolaryngologist. After that education is acquired, there is another five to seven years of residency or fellowship programs. After the entire education is completed, there are state exams in which passing otolaryngologists will receive final certifications to practice medicine. The average yearly income in the US is $132,000. The income can depend on what area an otolaryngologist specializes in, if any.

Some of the areas of specialty for this industry of an otolaryngologist are otology, pediatric otolaryngology, head and neck, facial plastic and reconstructive surgery, rhinology, laryngologist and allergy. Otology, also known as neurotology, has to do with the ears. People can get cancer, nerve damage or injuries that may cause hearing loss or affect a person’s equilibrium, or balance, and they will need treatment for any of these. A pediatric otolaryngologist treats children that have head or neck maladies. Some children are born with defects that have hindered their developmental abilities and they can receive treatment to help these conditions. An otolaryngologist who specializes in allergy medicine treats people with medicine; liquid or pills, allergy shots or offers recommendations like avoiding certain things that will cause allergies to diminish.

Advertising Plan for Otolaryngologists
Marketing ENT has to be handled carefully. There have been cases involving malpractice in this line of work, especially with plastic surgery, so an ENT needs to be quite creative with marketing techniques that are used. Consumers may be leery, so a great way to approach ENT advertising would be to start right off by assuring people that the medical practice is trustworthy. Most medical practices use marketing methods like business cards, brochures, flyers and newspaper ads. These methods have been the most used marketing strategies for many years. Some businesses have had good results with these methods of marketing and some have not.

Have newspaper ads brought the results a business expected? One very familiar form of marketing that has been around for several years is the Yellow Pages. It is trusted for marketing and for searching for a business because the company is well-known; however, statistics have shown that Yellow Pages are decreasing in advertising effectiveness. A few years ago, newspaper ads moved to the Internet to do their marketing. Consumers soon found the online ads when they were browsing the Internet. Other businesses heard about this by word of mouth and began to use Internet marketing for their businesses.

Now the word of mouth method is even faster than it was just a few years ago. People are using e-mails and instant messages for word of mouth marketing now, and websites or other forms of marketing. It is certainly worth a try for the otolaryngologist to see if Internet marketing can save him or her some money and bring in better results than newspaper ads have.