An obstetrician is a doctor who specializes in the health care of pregnant women and delivering babies. An obstetrician usually specializes in obstetrics, surgical training and education, so that they can perform surgeries if complications arise and a woman in labor might need a C-Section, otherwise known as a cesarean. Obstetricians are also trained in gynecology or in high risk pregnancies and are called an ob/gyn. When a woman has been rushed to the hospital for an emergency delivery that might have complications, an obstetrician is usually the primary doctor who remains with the woman through the entire care.
An obstetrician is trained to treat and diagnose tubal pregnancies, placenta previa, a breach birth and dangerous pregnancy situations that occur when a woman has high blood pressure or other serious medical conditions that could put the baby’s life and the mother’s life in danger during delivery. Being an obstetrician can be a blissful job, but it can be an emotionally demanding job. An obstetrician works many hours per week and is on call most of the time when he or she is at home. They do make an average yearly income of approximately $233,000.
An obstetrician goes through 8 years of schooling before doing an internship, followed by a fellowship or residency of another 4 to 6 years of training and education. During this last 4 to 6 years, students work in emergency rooms and/or hospitals learning basic medicine. They are always supervised by licensed doctors during this training. A student studying to be an obstetrician spends the last part of this education program working in the obstetrics section of a hospital, getting hands-on training treating pregnant women.
When it comes to OBGYN marketing, they are looking for female patients that are either pregnant or in need of assistance to become pregnant. They may be seeking employment at a hospital or with another doctor in a partnership or private practice. Most doctors use Yellow Page ads and print up brochures that can be handed out or left at local offices and hospitals. Doctors spend a lot of money on marketing, whether it is for seeking employment or finding patients. The ads will work as long as their ads do not look the same as all the other ads for each obstetrician business. When people flip through the Yellow Pages, they see hundreds of ads for doctors in those pages that all look pretty much the same.
Most marketing methods work the same way. Obstetricians should weigh out how much has been spent and what methods of marketing have been used and decide if it is working. If more money and time has been invested than are achieving results, maybe it is time for a change.
There are some newer, inexpensive and faster ways of OB-GYN advertising today. If obstetricians want to reach more patients and help more women become mothers of healthy babies, they may want to consider marketing on the Internet. There are so many ways businesses can use Internet marketing. Maybe there are women who are thinking about moving and they need an obstetrician. These potential patients could find the obstetrician they need on the Internet and contact the office before moving, so they have peace of mind before they relocate.