A nanny, or caregiver to children, becomes employed by families and cares for the family’s child or children generally during the daytime and nighttime. Children can be infants or toddlers, and some children are in school. Caregiver AdvertisingA nanny gets the children off to school and tends to the ones who stay home during the daytime. They usually have a live-in arrangement so that busy parents can come and go while the children are looked after by a professional. Some duties that nannies perform daily are preparing healthy meals, cleaning, doing laundry, taking children to the park or for walks, and reading to them.

A nanny can choose to work at a home and live elsewhere, too. The au pair is similar to a nanny, but is usually a foreign exchange student in the country for a limited amount of time. Au pairs will care for the children while attending classes or occasionally spending time seeing the country. Years ago, the nanny was called a governess. It was considered a traditional job and she always lived with the family. She would also educate the children in her care, with special focus on reading, writing, math and history. Some now consider the nanny a full-time live-in babysitter.

A person who takes care of children and is certified to do this can be any from adult over the age of 18. When most people think of the term nanny, they think of women filling these positions, but there are male nannies nowadays. A male child caretaker is sometimes referred to as a manny. There are nannies for general care, and those that specialize in several areas and can perform a multitude of tasks when taking care of children, like nanny nurses.

The amount of income earned in this line of work depends on what education, experience, type of employer, how many hours per week they work, and what, if any, benefits are offered to them. A CPR-certified nanny can make approximately $30,000 per year. Less experienced may earn approximately $22,000 per year. A live-in nanny earns from $200 to $800 per week, depending on the number of children and the parameters of the contract.

Caregiver Marketing
Nannies usually use marketing techniques to find work by running ads in local newspapers or by making flyers and placing them at specific locations in the local area. These marketing methods and others, have worked well for years. There is now more involved in hiring child care specialists like nannies. People want to do background checks, and they want as much other information as possible about a nanny to parents seeking someone to take complete care of their children. When marketing is used to attract clients, parents are looking for more than just a name, phone number and location. Parents need a lot more information. They frequently go through an agency or take a referral by word of mouth before doing additional research and background checks. They can use nanny marketing techniques of their own to find a suitable au pair, nanny or caregiver.

Parents can find people to fill the position of a nanny by using the Internet and fill that position. It might be time for both parties to try Internet marketing. The Internet allows a person to start a website to market their services. A caretaker of children can add a blog and photos to the website and these are great marketing techniques for a nanny to use, because parents can see photos and read about the person. This gives the parents a more personal approach to finding nannies, which helps the person looking for work in this field, as well. Nanny marketing on the Internet has become very popular because it is effective. Paid advertising, posts on social forums, marketing by childcare agencies and employment agencies have changed how people find a nanny for their children.

When agencies that employ or refer a nanny or babysitter to families need to boost marketing strategies for their websites, they may try search engine optimization (SEO), press releases or social media marketing. It is now the most effective means of advertising for the nanny. Times have changed; technology has changed and marketing has changed.