According to statistics, the magazine publisher has been in a struggling industry for a few years now. Magazines needed to change a lot of things, including magazine publishing advertising techniques and designs of the magazines in order to bring the statistics back up to the top. While they are still available in grocery stores, at news stands and by personal subscription, many are now published on the Internet. Additionally, the Internet has opened up many doors for each consumer and for each magazine publisher. Subscribers can see some magazines for free. Others require a subscription and password to access the online version. These magazines make it possible to still attract advertisers to their publications and become a method of magazine advertising and marketing for other businesses while lowering printing production costs and increasing revenue from advertising.