Diagnostic Imaging Marketing For diagnostic imaging marketing, diagnostic imaging centers have traditionally relied on print advertising to get their name out, such as advertisements in the Yellow Pages. Today, however, many people do research for medical procedures and medical imaging centers online, so it makes more sense diagnostic imaging centers to advertise online rather than spend money on other formats that people will not necessarily see.

Patients in need of a diagnostic medical center often prefer to investigate which diagnostic facility is right for them via the Internet since it is more convenient, and can learn more from an online advertisement than from the limited space of a print advertisement. Anyone in charge of a diagnostic imaging center would do well to consider the use of internet advertising in order to spread the word about their facilities; after all, if their facilities are filled with cutting-edge equipment, shouldn’t the form of advertising be cutting-edge as well?