Due to the affordable prices, college students and other young professionals are a growing target audience for the industry. Special offers and promotions have always been popular during government holidays, spring breaks, and the end of semesters, but reaching these potential clients is easier now than ever through online cruise line marketing. Attracting a younger audience requires that the companies find these potential cruisers where they are – online. Creating advertisements for marketing cruise ships to run on social networks at peak vacation times and providing incentives for large group rates and referrals is incredibly cost effective. Direct mail is no longer as crucial, since cruise lines have access to their guests’ email addresses, they can now undertake email marketing campaigns and save on the cost of postage and production.