Although traditionally a local, word-of-mouth marketed industry, beauty supply stores can find enormous success through paid advertisements on social networks as well as search engines. Of course, even though potential clients will still be able to see the range of products in a store and the results of professional makeup jobs in person when entering the shop, many people will want to do research online before ever getting that far.
When a potential customer searches for targeted keywords, a specific advertisement can show up, promoting a recent discount or deal available. Additionally, with paid ads on social networks, pictures are a part of the advertisement, allowing the cosmetic company to catch a customer’s eye with stylish photos and graphics. Article marketing has also proven to be beneficial for marketing cosmetics, allowing companies and manufacturers to distribute articles containing fashion and makeup tips and advice with targeting keywords embedded with links back to their website. This not only drives qualified traffic, but sets up the company as an authority in the industry as a whole.