Coffee MarketingWith a café now on every corner, it has become increasingly more important for independently owned shops or smaller cafés to advertise in order to compete with national chains. Social media marketing and social networking have become a large part of advertising coffee, considering not only how many people search for local businesses online, but how many coffee shops also offer free Wi-Fi. It is crucial for shops to register to appear under local results with search engines, and also to post profiles, operating hours and ask customers to add reviews to these results. Sharing updates, coupons and event notifications through social networking sites and microblogs connects patrons not only to the establishment, but also to other patrons, creating a stronger sense of community – an essential part to our new coffee culture.