Like many encyclopedias and dictionaries, almanacs can now be found online. Easily accessed and searchable, online versions provide casual curiosities or quick fact checks, rather than an investment in a reference tool. However, since the information can be viewed for free, many online almanacs earn revenue through ad placements on the website. In this case, the more traffic being drawn to the site, the more chance that the ads will be clicked on and the website owner will earn money from the visit, making online marketing for almanacs essential.
Internet marketing for almanac publishers is a great idea. Constructing a pay-per-click campaign around industry-related keywords draws qualified traffic to the site quickly without requiring the site owner to rank high in the search engines. Readers can find the site in sponsored listings this way instead of scrolling through pages of organic results to find the specific information they are looking for.