Inbound Marketing

Inbound marketing: It’s all the rage.

Seriously, though. 60% of companies have adopted some element of the inbound marketing methodology into their overall strategy. And for good reason: it works.

Since the Penguin and Panda updates, Google has been pretty open about what they want and don’t want. Gaming the system no longer works, and getting the rankings and traffic business owners and CEOs want is more geared towards the user than ever. If a site consistently provides quality, relevant, and sharable content (that they then make an effort to push out through blogs, social media, PR, etc.): they’re going to do well.

It sounds simple enough, sure, but here at Customer Magnetism we understand how much work really goes into it. From creating compelling content strategies, for example, to developing a social media presence in order to promote that content, there’s a lot involved in any inbound marketing campaign. But it’s worth it.
According to Hubspot, inbound marketing delivers 54% more leads into the marketing funnel than traditional outbound marketing. If you want to take advantage of those potential leads but need help integrating inbound marketing into your overall strategy, we’re here to help.