Client Questionnaire Step 1 of 5 - About You 0% Tell Us About YourselfName* First Last Email* Company Name*Website URL Your Current WebsiteWhat are the primary reasons you're seeking a new website design?What do you think your current website does well? What does it do poorly?Are there any aspects of your current website that you love? Are there any aspects you hate?Is there anything on your current website that should be removed entirely?Is there anything on your current website that must stay?Do you collect analytics on your website? Will we be given access? Your Future WebsiteWhen a user visits your new website, what are the primary emotions you’d like them to experience? (Some examples would be happy, safe, calm, or intrigued.)What are the main characteristics your new website should portray? (Some examples would be humorous, trustworthy, creative, professional, or fun.)Do you have official brand colors? If not, what are your preferred colors?List 3 websites you’re a fan of and why. (Yes, it can be for aesthetics or functionality.) List 3 of your main competitor’s websites. Your Company & Target AudienceDescribe your organization in a few sentences.Do you have any marketing messages that should be conveyed?Do you have a tagline?Describe your target audience including age, gender, income, purchasing habits, etc. If your business is business-to-business, describe the type of business you’d like to attract.Explain why your target audience does/should purchase from you? What sets you apart?What problems do your potential clients have that your business solves?What are the primary tasks a user will use the site to complete? (Some examples would be registering, buying a product, filling out a form, or finding information.)What are your primary calls-to-action?What are the main goals the site should accomplish? (These goals will be measurable tasks such as increased sales or leads.) Website ContentIn general, what don't you like about your content right now? What do you like about it?What kind of tone do you want to take with your audience? (ie. authoritative, funny, transparent, sophisticated, etc.)Select the words below (one per row) that you gravitate toward for your new website. Quick reactions are often the best!ColdNeitherWarmMasculineNeitherFeminineModernNeitherClassicFunNeitherFormalConventionalNeitherProgressiveRelaxedNeitherEnergeticQuietNeitherLoudCommentsThis field is for validation purposes and should be left unchanged.