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What are Gmail Sponsored Promotions (GSP’s)?

So earlier this year, Google rolled out a new twist to users who have AdWords accounts, Gmail Sponsored Promotions, or ...


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How to Spend Your Q4 Budget

The holidays are rapidly approaching and with that in mind, so is the end of 2015. Whether you refuse to ...


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How to Keep Eyes on Your Brand: Holiday Marketing Ideas

I can't believe I am actually saying it, but the 2015 holiday season is upon us! More and more shoppers ...


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PPC Worst Practices: What Not to Do with Your Paid Campaigns

Creating or managing a PPC campaign requires time, research and experience with the platform. There are a lot of intricacies ...


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Advantages and Best Practices for Display Network Advertising

Over the years, Display Advertising has gotten a bad reputation for under-performing. But the truth is in most cases it ...


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The 5 W’s of Call Tracking

R.O.I. – three small letters that can make or break any marketing plan, strategy or even a professional. When it ...


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Bid Adjustments for Beginners

Bid adjustments are a necessity in the world of SEM/PPC. For most digital marketers, you know your user and when/where/how ...


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Google’s Buy Button Aims to Take Down Amazon and eBay

Or does it? Is the Google Buy button going to negatively affect powerhouse online retailers, or is it a quicker ...