YouTube has decided it’s time to up the skill level of content providers on its video sharing website. With more than 2 billion videos viewed every day, it is apparently looking to improve its content. It took an interesting approach. YouTube held two contests and announced the 45 winners today.
The site, with help from some professional partners, has developed a YouTube Creator Institute for those not making money from their video blogs. Today, YouTube announced the 20 winners that will learn how to use technical tools, analytics and content management to make money and create a better product with their videos. There are two programs running this summer, one at Columbia College in Chicago and the other at University of Southern California School of Cinematic Arts in Los Angeles. The finalists will meet and learn from the creative minds and the infamous stars already well known on YouTube.
While we all love watching cute babies and cuddly pets with unusual abilities, this should help the winning amateur video bloggers with basics like choosing a topic, using the right lighting and learning how to produce a more professional-looking video. We should see the results of their efforts before long, as the creators will be producing two video blogs per week this summer in talk-show style.
The video sharing website also had a contest for 25 YouTube partners called YouTube NextUp. What did they win? $35,000 to fund their YouTube video channels and a ticket to YouTube Creator camp, where they can learn tips and tricks from the experts about producing better content. Keep in mind, there are more than 10,000 YouTube video partners. Congrats to those who won!
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