This Week’s Trends in Review – Aug 28, 2015

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Where do you go to find the latest and greatest of what is happening around the world? The news moves slower than social media does, so that’s where we went to find the most recent issues and give you our take on them. With a panel of unique personalities, you will get a look into how the news and trends affect us here at Customer Magnetism.

This week’s panel consists of Vicky (again), Kurt and Lauren. Vicky is our digital strategy mastermind that also cooks a mean spaghetti squash. Kurt is our CEO and when he’s not perfecting his golf game, you can find him in the office, inspiring the team and nailing down leads. And Lauren is the fashionista of the office, who is in sales and drinks coffee. Coffee’s for closers, so she drinks all she wants.

Trend 1

Newsweek recently released a blog that features digital creatives and their desk accouterments. From a real ax to an over-sized poop emoji (hiding booze) that indicates you will leave that desk sh*tfaced. What’s your favorite item on your desk and what significance does it hold for you?

Vicky: I have a “Create” cork board that I put pictures up of my family and friends that sits right behind my computer. So, when I’m lacking creativity or need a bit of inspiration, I can just look up and find a little inspiration right there. Plus, if I happen to stare at the pictures in a daze, it still looks like I’m working. (Kidding…)

Vicky's desk1

 

Kurt: My body building supplements have unintentionally become my desk decorations.

Kurt's desk

Lauren: A post-it with a fashion drawing by an ex-coworker. It’s been through 6 years and 3 jobs with me. It reminds me to take the time to connect with people and be creative.

Lauren's Desk

Trend 2

 

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Google has now given users the ability to further filter image results by large button filters on mobile. By adding these preset filter options, do you feel like Google is taking the individuality out of using the search engine?

Vicky: We’re a society focused on ease of use and we’re always on the go. So if I can find something easier and faster while I’m on the go, then sure! Also, I feel like Google is always trying to come up with something new and better to make things more personalized to the user, so I’m sure there’s some ultimate scheme behind all of this. Maybe?

Kurt: No. Sometimes they go too far, but overall they are continually improving.

Lauren: The filter options are options. Their value has yet to be seen. I think we need to look at why Google has implemented these filters (imo): Google sees the opportunity to significantly grow their advertising revenue by tapping into Amazon’s share of retail advertisers. They are enabling searchers (in theory) to land on a single product more quickly with less keystrokes. The hope is that this will result in higher conversions. The problem I foresee is that Google is not exclusively used for purchases. Image search, specifically, is normally used during the research phase in the sales cycle, if at all. Which leaves preset filters with the intention of a point-of-sale potentially useless, or worse, troublesome. I’ll leave this TBD.

Trend 3

Burger King recently extended an olive branch to McDonalds with the offer to make a “McWhopper”. Although McDonalds has respectfully declined, what two competing brands would you think could collaborate to make a great product?

Vicky: Hmmm… As an avid coffee drinker, I’d like to see Starbucks pair up with something awesome. Maybe the Girl Scouts to do a Girl Scout Cookie Frappuccino? Or Cold Stone to create different Starbucks inspired ice-cream flavors. Gosh, there are so many possibilities there.

Kurt: Apple & Google (who compete in the mobile device space).

Lauren: Apple and HTC, because all I want in life is to have the perfect phone.

Tweet of the Week:

Our favorite tweets from the week

Vicky: @cnni

Vicky Tweet

See the video here.

Kurt: Kurt is not much for Twitter so this come from Drew N Kysha Friedrich’s Facebook –

Kurt_fav_post

See the video here.

Lauren: @tbhjuststop

Lauren_Tweet

This has been an exciting week for us here at CM, but we want to know more about you. Leave us some comments below and let us know what events have transpired in your life.

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Jake Barker

Digital Marketing Coordinator
Jake is a Digital Marketing Coordinator at Customer Magnetism. When he is in the office you can find him brainstorming or creating content strategies with coffee in hand and various bags of chips at his desk. He also enjoys snowboarding and turn of the century pop punk.