Where do you go to find the latest and greatest of what is happening around the world? The news moves slower than social media does, so that’s where we went to find the most recent issues and give you our take on them. With a panel of unique personalities, you will get a look into how the news and trends affect us here at Customer Magnetism.
This week’s panel consists of Rusty, Rachael and Jessica. Rusty is the concierge of creative services and has watched more cat videos than most of the office put together. Rachael is a Facebook phenom that has a strong love for everything pug related. And Jessica manages our social media team like the Sensei of a digital dojo.
Bing introduces “Smart Labels” to its mobile search results. Do you think this will drive people to stay on Bing longer or have searchers progressed past falling down the rabbit holes of SERPs?
[Image Credit: Search Engine Land]
Rusty: I like to think I’ve evolved beyond the whole “falling down the rabbit hole” effect, but I’m humbly reminded that’s not particularly true when I try to “just search for and watch one video on Youtube”. I see how this could definitely influence a searcher’s behavior. Then again, we’re talking Bing, right? Don’t they make cherries or something?
Jessica: I think it will be useful for those who currently use Bing. It is doubtful that it will generate new users.
Rachael:I think Smart Labels will help users stay on Bing longer because of the easy access to information. People like quick and easy now a days so providing something to make viewers lives better would be highly accepted I’d think.
Google has been planning on enriching their search results pages to include various actionable items, most recently appointments can now be booked from the results page. Do you feel like the Google home page is trustworthy enough to make these leaps of convenience?
Rusty: That’s a good question. I get the whole “convenience” factor, but doesn’t that sort of keep people from visiting the actual site? Maybe I’m reading this wrong. I personally would feel more secure making appointments through the actual business’ site rather than letting Google step between us and make things awkward. However, I’m assuming you would have to be someone who actually logs into Google in order for this sort of feature to work. That just doesn’t set well with me and my tinfoil fedora.
Jessica: What is the standard for trust? It depends on how private one would like to be. If you are not worried with your personal information being in jeopardy via the internet, then sure! Most people’s information is in jeopardy regardless. In today’s day and age- “yeah- why not?”
Rachael: It all depends. I think it is a generational thing. Most people these days are very comfortable sharing many aspects of their life online. I personally would enjoy booking appointments in a convenient way. In this fast paced lifestyle, convenience is king. However, older generations will probably stick to the old fashion picking up the telephone to make an appointment.
Adweek recently wrote 5 tips to create a viral marketing campaign. If you had one tip for creating viral marketing, what would it be?
Rusty: In the old days didn’t the circus parade elephants down the street to garner attention? Yeah, nothing beats a good old public spectacle. Nowadays, almost everybody has a portable news broadcasting station in their pocket. Remarkable things that happen offline are fairly certain to make their way online with today’s smartphone generation. And some of the best online viral content has been user generated. I’m also a big fan of mystifying people. I believe that you don’t always have to spoon feed your audience. Create a sense of mystery and allure and let them discover you through clever campaigns that go against the traditional flow. When all else fails, call Shia.
Jessica: Create something that could make a difference in the world. Something that could shift the way people think and wish they could express with their own words. Advance culture.
Rachael: Babies. Puppies. Cupcakes.
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We all like to participate in the latest and greatest trends of the week, why not get involved yourself? We’ve shared what we think about the topics trending on social media, but we want to know what you think? Agree? Disagree? Share your thoughts in the comments below.
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