This Week on the Web: Facebook’s Fall, Gmail’s New Tabs, & Photo Comments for Pages

Let’s take a look-see at what happened on the web this week, shall we?

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According to Gigya (social login tracker), Facebook is starting to fall behind as the leading social network, leaving room for Google and Pinterest to gain some traction if they make the right moves. We all know Google+ has been vying for Facebook’s title from the get-go, and as it continues to improve its user experience, we might actually see the day where G+ reigns.

Google Plus Authorship How ToHave you set up authorship for yourself yet? If you’re a content creator – you need a Google Plus Authorship. It’s a super easy process, and we broke it down for you into easy steps: Download our guide and be done with it!

Speaking of Google, Gmail tabs might very well be the next big hurdle for marketers. The idea behind Gmail’s new tabbed inbox is to sort emails conveniently into “Primary,” “Social,” and “Promotions.” While as a user this may seem like the best thing since sliced bread, as a marketer: not so much. According to Matthew from MailChimp’s research, he sees some open rates dropping, but not too significantly yet.

A month ago, Facebook rolled out photo comments. We got a little prematurely excited about it because it wasn’t released to pages until recently, but now – we’re in action and ready to reply with something that’s worth a little more than words . . . Something worth a thousand words?

To end the week on a Happier note, check out this new social app geared towards happy updates, and only happy updates. While it may resemble and remind you of a similar social platform (Twitter. We mean Twitter.), app creator Nataly Kogan says this is different. “On Happier, you don’t need to brag about the best lattes of your life, you can just say you grabbed coffee for a few minutes.” Capture

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Sydney Banks

Sydney Banks is one of the Social Media Coordinators at Customer Magnetism. She spends her days in the office strategizing social media content, managing ad campaigns, and generating reports. Away from work, she stays busy entertaining an active Golden Retriever and being a wife and mom. She is only slightly obsessed with Minions and it’s not unusual to see minion paraphernalia close by at all times.