If you haven’t been living under a rock for the past 2 years, then I’m certain you’ve heard the word “YouTube”. The phenomenon of online video hit like a nuclear bomb with YouTube’s launch in December of 2005, and has since become the wave of the future. According to TubeMogul, the word “video” is searched more often than God, sex, bailout, or Britney Spears. I know what you’re thinking….MORE than Britney Spears? Yeah, I kid you not. Like it or love it, online video is here for the long haul, and smart internet marketers are learning to role with this new media. With videos sneaking up in the search results more and more frequently, it leaves us to wonder, how can I use video marketing as part of my
internet marketing efforts? Let’s not beat around the bush. YouTube is the titan of video online. Of course there are numerous other video “search” engines like vimeo, myspaceTV, dailymotion, the list goes on and on. But with YouTube holding a whopping 98% of all online video views, it’s really no wonder why smart marketers are focusing their efforts there. YouTube is a massive site currently housing millions of videos; and with 13 hours of new video added daily by its users, getting into the YouTube community is crucial for success.
Believe me I know what you’re thinking. Ok, so YouTube gets millions of views on millions of videos, but are those videos ranking in the search results? What if people aren’t going to YouTube to look for my business? Have a gander at this:
When typing in the query corvette video, 3 of the first 5 results are videos. Chevy’s corvette website isn’t even in the top 5 results for their flagship brand. THIS is the power of video search. YouTube videos are constantly gaining higher and higher rankings in the natural results, so showing up there is vital in your efforts for online branding and video marketing.
When getting into YouTube, it’s important to understand the way the site works. Everything is based on “community” factors. How YouTube internally ranks its results is completely based on how the YouTube community responds to that video. The top three factors to consider are:
-The number of comments on the video
-How many sites link to, or embed the video on their pages
-How many users have favorited the video
These three factors are paramount in how YouTube will show your video. Good practice is to comment on other videos, in turn encouraging other YouTubers to comment back. Getting involved is vital to your success. Also remember to include a call to action in your videos, never forget to remind your viewers what it is you’re offering. And finally, when writing your video’s summary, start with keyword rich text. Google does spider and index those pages and the more keyword rich your descriptions, the better.
With these simple strategies, a video camera, and a vision, you’ll be well on your way to dominating the video search game. Who knows, you may end up the next viral video celebrity.