It’s pretty obvious that Google wants us all to have Google+ profile. Short of begging, they’ve schemed their way to making sure you need the platform. *cough* Authorship . . . *cough cough* Google Play . . . you know how it works.
So it’s a no-brainer that Google would tie together its Google Places for Business and its social component Google+. That’s what Google does. Sadly, this means that if you try and get rid of your social counterpart (Google+), then you ultimately will end up deleting your business listing.
Google dashboard developer Dan Pritchett clears this up a bit:
To be clear, with the new dashboard the Google+ page and the listing are tightly associated. Every Google+ Local page is backed by a listing and once you get a Google+ Local page, your places listing is tied to it. Removing one always removes the other.
So how do we transfer Google Places Business Listings to a new owner via Google+?
- Ensure you’re signed into Google+, and using it as your page.
- Under “Your pages” select “Manage this page” for the corresponding page you’d like to transfer (you may only have one, which makes it pretty straightforward!). This will take you to the page dashboard.
- Once you’re viewing your dashboard, select “Managers” in the top navigation.
- Click the dropdown arrow on the “Manager” you’d like to transfer ownership to, and select “Transfer ownership”. Keep in mind that the person you’re transferring ownership to must have been an existing manager for a minimum of 2 weeks. If this is true, the change will happen immediately.
When and where can you transfer ownership of listings?
- The listing for the business has to be in the new Google Places Dashboard as well as have the social upgrade available. Once this happens, you’ll be able to transfer it via the ownership transfer technique.
- If you still have it in the old dashboard, you’ll have to reclaim it through another account without transferring it. However, leaving the it in the old dashboard may prohibit the ability to have reviews on your listing. In this case, we suggest deleting the listing on older accounts.
- Lastly, if you have it in the new dashboard, but haven’t made it social yet, you will have to delete the listing and then reclaim it to start the transfer.
Aside from that garble of technical stuff, what—in short—is Google incentivizing you with by getting you to invest in Google+?
Well, of course force has already been employed, but let’s put some lipstick on that pig.
By merging your business listing (which should have the correct phone # and address because you put them there) and a business Google+ account (which should also be correct) you make Google’s task of organizing the world’s information that much easier, which clearly extends to ensuring your business can be found with ease. That being said, you get in front of a ton of people with the right listing and the right information much easier than before. Especially because Google claims that 97% of consumers search for local businesses online.
So let’s talk about the platform, what’s new and what can you do now.
For starters, how about a virtual tour? Posting videos on your business listing is now supported when you add yourself to Google Places. You can also let people learn a little more about you by having the option to add a longer description, more space for pictures, and the ability to directly post to your customers that have connected to you via Google+. Did your business move locations? Well update that address change across the board with just one click of a mouse now that you have only one dashboard to go to.
By the way, Google kinda likes when you use Google+ to expand your business presence online, so feel free to give the teacher that big shiny apple and you just may glean a little favoritism!
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