What ever happened to, “If it’s too good to be true…”?

sleazy businessman

sleazy businessman

It seems like in today’s world, if you want to buya designer watch, a “pre-released” DVD or even stock up on some t-shirts, 5 for $10….you simply need to walk down the street.Two weeks later you end up wondering why your boss is yelling at you for being late, your “quality” t-shirts have all faded, and when you sit down, relax and plan to watch your “pre-released” DVD, you see someone’s shadow constantly moving across the screen.

If it’s too good to be true, it most likely is!Have we forgotten about this??

There are so many scams around disguised as actual products or services it makes everything more difficult for those companies that are legit.How does this relate to internet marketing?Simple. You do get what you pay for!If you have a marketing company that offers services for $49 a month, chances are you are not getting much. If we turned the tables, would you work for a client for $49 a month and if so, what exactly would you do?Not much.Why? Because it is not beneficial for either party.

The sad part of it is that companies offering these kinds of services are in fact making it harder for everyone involved. They scams clients into thinking the services are only worth 49 dollars a month. So, customers waste their hard earned money on a pipe dream and end up jaded and leery of all companies offering those same services. Then, when they finally approach a well known, well respected company in the community, the price often can leave them shell shocked.

It’s important to remember that marketing a website is not a simple task. It takes money, dedication, research & time! A profitable and professional business is an investment, not a quick scam.Do your homework and compare what the cheap SEO companies are offering compared to other SEO companies.

A good resource to finding a good internet marketing and SEO firm is to do a search. See who ranks well for what terms. This is a good indicator that the company is experienced in search engine rankings, and that they are competitive for higher volume search terms, not just terms no one searches for. Another tip would be to read up on the SEO process. There are many blogs (including this one, lol) that offer excellent information about SEO and the process of optimizing a website. Doing a little reading about the industry might help you to ask the right questions when researching a firm to work with. There are a lot of wolves in sheep’s clothing out there. Remember, if it to good to be true, it mostly likely is!

The following two tabs change content below.
  • James Lewis

    I completely agree with this post.

    I find it hard to believe that these companies trick customers into paying some flat rate for SEO services when there are so many factors that effect the cost. These scam companies take the approach of implementing the same certain steps for every client. The end result; If it works it works and if not, we are not responsible for your results. If the company is not willing to invest the time in discussing your site’s market, structure, target, and many other factors, then they shouldn’t even be in consideration.

  • Erin

    The sad thing is, a lot of customers end up feeling “tricked” or slighted because they don’t know that they should be wary of these fly by night companies. Pretty much anyone charging a flat rate for SEO isn’t going to get you the results you need.

    Sure! We can make sure you rank for thursday blue monkies! But really..who is searching for that? (other than me now that I’m curious how many other sites rank for that term…) SEO is like anything else, you get what you pay for, and if you want results, you’ve got to do it right 🙂

  • Great post! What I find frustrating when talking with those who have spent their money on the $49 a month SEO programs is they don’t have a clue as to what they should be getting for their money. My first tactic is to educate them as to what a true SEO program involves. In fact I quite often will send them the Google Webmaster Guidelines section that deals with optimization so they can see what Google recommends. Once they are educated it becomes quite clear to them they were sold on a price not a service.

  • Erin

    You hit the nail on the head Mark. Just a little bit of education helps open clients’ eyes to reality that SEO is a time intensive, and often times complicated process. Sometimes that is what makes it a hard sell. But I stand firmly by the belief that if you have a website you need to consider a focused SEO campaign, or you are just missing out on so much of why it’s important to have an online presence. Hopefully as more businesses turn to online marketing they will do their research and learn about what is involved in making successful SEO push.