This Week on the Web: The Online Population Boom, Facebook Changes (Again), and the Content Marketing Machine

the online population boom

Today kicks off a holiday weekend (a real tourist-filled one here in Virginia Beach), and we’re already having a great day! One of our developers made pancakes for our morning meeting, and we’re having a corn-hole tournament later this afternoon.

Before we get too excited about the long weekend, though, let’s take a look back at what went down this week on the Web.

We released another infographic! This time we took a look at the online population boom, and the ever-evolving Internet landscape. Did you know 20% of Google searches each day have never been searched before? Or that 1 in 11 humans is on Facebook? Or that Pinterest retains users 3x as efficiently as Twitter? Well, check out this infographic and you’ll know all of these statistics and more!

social media infographic

Have you finally gotten a hang of the Timeline layout on Facebook? Great! Facebook is now testing a new change to the design. Leave it to Facebook to find ways to improve something you finally accepted a few weeks ago. “It’s not clear if the new design will give users greater control over the appearance of their Timelines,” Mashable said in a post about the change on Tuesday. “We’re curious to know, for instance, whether users will be able to modify the color of the type that appears on top of their cover photos.” We’re curious, too.

When it comes to content marketing, no one is a bigger advocate for great content and inbound marketing than SEOmoz. Naturally, they posted a great, in-depth article about how to build a “content marketing machine” and keep it running smoothly. “The strategy of Content Marketing makes sense: instead of pushing messages about your product at prospects, pull prospects towards you by publishing content about your prospects’ interests,” Toby Murdock wrote on the SEOmoz blog. “Search rank, traffic, leads and all sort of goodness flow from this approach.” If the Panda Update taught us one thing, it’s that Google loves quality content. Users love quality content. Find ways to produce it on a consistent basis and you’re golden.