This Week on the Web: The Knowledge Graph, State of Ecommerce, and Pinterest Overtakes Yahoo

As usual, we bring you the highlights of this week on the Web:

The day has come: Pinterest is now sending more traffic to sites than Yahoo! In that context, Yahoo’s trademark exclamation point seems a little callous, but it’s true. Search Engine Land reported on the change this week and according to Shareholic,  social sharing button and widget provider with more than 200,000 publishers using its tools, Yahoo has slipped to number five, while Pinterest replaces it right under Facebook. That might be the end of Pinterest’s climb for the time being as Faceboook is having no trouble holding down it’s throne right under Google and direct traffic with a pretty wide margin.

Google announced this week that they have made their knowledge graph carousel available globally.

Last month, we showed how you can now get answers to your questions with the help of the Knowledge Graph even when the best answer is not just a single person or thing, but a collection or list of items. When looking for [cedar point rides], you see a carousel of popular roller coasters at the amusement park, drawing on our Knowledge Graph and the collective intelligence of the Web. The feature was initially available in English on, and we’re now taking our first steps to make it available more widely around the world. Over the next couple days, we’ll begin showing the carousel for factual lists to our English users on all Google domains across the world.

If you haven’t seen it yet, it’s a really amazing, intuitive search tool. It also makes scrolling through organic results a little unnecessary at times, so it’ll be interesting to see how wide the knowledge graph expands and how that affects sites trying to rank on the first page of Google’s SERPs.

Google Knowledge Graph


Lastly, Mashable published an infographic this week on the state of ecommerce.  “Right now, U.S. consumers hover somewhere around $1,200-$1,300 per year,” wrote Mashable’s Stephanie Buck, “but that number will increase by 44%, to $1,738, by 2016.” Understandably when browsing Pinterest, apparel and accessories is the fastest growing industry, expected to grow by around 16%.

state of ecommerce