This Week on the Web: Facebook Blames You, 2013 Mobile Marketing Budgets, & Some Cats for Good Measure

If only every week had a random holiday plopped right in the middle of it. . .we’d all spend every Thursday confused about the date. Whether you were off watching fireworks, or spending the four real work days cramming in as much as you could (or both): here’s what you might have missed.

Not sure if Monday or Thursday


Ever think it would be nice to be able to edit a Facebook status after you’ve posted it? Without having to delete the whole thing and try again? You’re not the only one. AimClear posted a Community Manager’s Wish List. If these social networks are listening to the masses, hopefully these won’t be mere wishes forever.

Facebook must have been listening to their users recently, because they’ve heard the cries of confusion and outrage at the new email/messaging configuration. Well, Facebook says it’s the users’ own fault.

“In other words, Facebook users are to blame for not knowing how to use an email system they were only aware of a few days ago. Seeing as how even seasoned Facebook didn’t know the Other messages folder existed, it’s unfair to attribute blame for the issues on user confusion. After all, this isn’t the first time Facebook has made a questionable design decision.”

Despite Facebook’s belief that users are to blame for the confusion, they’re working on getting it sorted out for maximum usability.

A new study found 70% of marketers plan to increase budgets for mobile in 2013. However, Scott Forshay, a mobile and emerging technology strategist for emarketing company Acquity Group, doesn’t think that’s necessary. In an interview with Mashable, he claimed that of the 2.6 billion spent by marketers on mobile this past year, 2.5 billion was a waste of resources.

“Probably the biggest error brands have made as they venture into mobile is that they think mobile is the same thing they’re doing for the website, just down to a 4-inch form,” he said. In the past, ads have been unavoidable for consumers — billboards target people stuck in traffic (same with radio commercials), and TV ads were something viewers had to deal with to watch their favorite shows. Mobile is an entirely different medium where users don’t have to endure ads or marketing in most instances.”

Mobile users don’t have the same constraints, though, and Forshay believes that the most important aspects of a mobile campaign are timeliness, and both personal and contextual relevance. Not everyone needs an app, but everyone marketing on mobile devices needs to have a smart strategy.

With mobile on the mind: the iPhone turned five this week! To celebrate the device’s birthday, ComScore released a report looking back on its birth, early years, and rise to power.

the iPhone turns 5

Lastly, I’ma let you finish out your week, but let me just say that Mashable compiled a list of the best cat memes of ALL TIME. As promised, here are some cats for good measure:

business cat meme