Once again we bring you this week’s highlights. Welcome to your Friday the 13th edition of This Week on the Web!
Do you use Digg? Seriously, though, Digg has fallen the way of Myspace, and Reddit is probably to blame. ReadWriteWeb had a story this week on the Rise and Fall of Digg.
The beauty of Digg as a general concept was that it took the static nature of Web 1.0 and made it interactive. Thus, it created a community centered around content and gave a voice to people looking to add their own opinions to topical information from niche, local, national and international perspectives. The concept of an online community was not created by Digg, nor was adding a social layer to the Web. Digg was not a revolutionary platform; it was just the right idea at the right time and the natural bridge that brought the one-way Web 1.0 into the era of interactive content of Web 2.0.
One of the best things about Internet marketing is the ability to target your specific audience. The same is true, and even to a larger extent, with SMS marketing. Mashable published an infographic this week with some pretty powerful statistics comparing SMS with social media. “For example, 84% of Facebook news feed stories aren’t viewed, 71% of tweets get ignored and 88% of emails go unopened. Meanwhile, 98% of text messages are opened, and therefore, companies that market through SMS/MMS have a far truer reach.”
Granted, people are probably less likely to give their cell phone number to a company than like their Facebook page, there is definitely a lot of room from growth in SMS marketing.
Infographics as a whole are hugely popular now on the Web. The whole “tl;dr” culture of the Internet has made them a brilliant and effective way to share important data points. However, Matt Cutts said in a recent interview that the Google Web Spam Team is keeping a close eye on the use of infographics as an inbound link tactic.
Taken out of context the comment sounds a little unfair, but Cutts isn’t saying infographics shared editorially through trusted sites won’t count. What he is saying is basically that mass-produced infographics sent out across the Web irrelevant to site content, etc., might start to be discounted. After all, spam can come in any form.
Lastly, Forbes published an article this week concerning Facebook’s upcoming jobs board: Facebook Jobs. It’s probably safe to say most professionals focus their strictly-business networking and job searching to LinkedIn at the moment, but with Facebook’s huge store of highly personal data, employers might make the move over to Facebook Jobs. This could definitely mean some profile cleaning for those job seekers fresh out of college. “While Facebook plans to use the job postings service to rack up engagement metrics initially,” Treffis Team wrote, “it could definitely look to monetize it eventually. This could open up yet another revenue source for Facebook, which is dependent primarily on social ads and virtual payments at present.” And that’s the ultimate goal for Facebook, really, isn’t it?