Content and Social Trends for 2017

With 2017 in full swing (okay, where did the first half of January go?) – it’s time to take a look at what this year may bring in terms of social and content. Here are some of my thoughts of… Read more »

Top Thought Leaders in the Digital Marketing World

Who to Follow  & Why Here in the digital marketing world, the industry is ever-changing and rapidly evolving daily. When you work in such a fluid environment there is no shortage of opportunities to learn and grow as a marketer…. Read more »

How to Handle a Social Media Mishap

As a Social Media Manager for many clients, one of my biggest fears is to post something to a brand page that shouldn’t be there. Whether it be a typo, the wrong client post, or just a cute personal baby… Read more »

Google releases Penguin 4.0 –The Integration of the Penguin

Friday, September 23 Google announced that Penguin 4.0 has now become part of the Google ranking algorithm. Not just an after-thought anymore, Penguin’s newest update has assimilated into the algorithm to be a standard player in the ranking of your… Read more »

How to Use LinkedIn for Your Business

Most people understand LinkedIn from a personal perspective. It’s a great way to grow your network, connect with old colleagues, share professional accomplishments and see what your old college buddies and co-workers have achieved in their careers. But, when it… Read more »

Considering More Social Media?

Should you stay up-to-date with the newest social platforms or stay true to what you know? With so many social channels keeping you busy already, how do you decide which new social channel to dive into? Before deciding on your… Read more »

Understanding Engagement Rates on Facebook

Engagement rates are a commonly used benchmark for success on social media, as it can determine if your brand is connecting with its audience. Plus, highly engaging content with many likes, shares, etc. often stands a better chance of organically… Read more »

Creating a Personalized Promotion Schedule

Promoting your content over your social media platforms is by now a no-brainer. Everyone that makes content that has a Facebook, Twitter, Instagram, etc. will add their content whenever they publish it. However, it is no longer enough to just… Read more »

Why More Businesses Should Consider Moving to Snapchat

It was once considered an app for high school aged kids who were trying to send inappropriate texts to their friends without the accountability and trace ability of a text. But, since its creation in 2011, Snapchat has been adopted… Read more »

Budgeting for Social Media

Depending on your industry and your business goals, you may be active on several social media channels; each channel then having their own form of advertising, and then different types of ad options within the ads managers to choose from…. Read more »

Step-By-Step on Creating a Cinemagraph

Ever  noticed one of those stunning cinemagraphs while you visited a site or scrolled through your newsfeed? We have Kevin Burg and Jamie Beck to thank because they first created the first cinemagraph in 2011. A cinemagraph is a photo… Read more »

How to Track Social Media in Google Analytics

Social media should be a key component of your digital marketing strategy. Whether you’re a B2B or B2C business, there are different platforms that you can leverage to help grow your audience and promote your brand. As you continue to… Read more »

5 Ways to Personalize Your Social Media Posts

Social Media is for connecting with your audience. This can only be done effectively if your social content is personalized and relatable, otherwise, your brand runs the risk of sounding stale and disinterested. So how does a brand utilize social… Read more »

Are You Listening to Your Audience?

Producing content can be a great technique for increasing business and getting involved with your brand’s community. However, if you are not listening to what your audience is asking or wants to hear then you may be doing more harm… Read more »