Part III: Promote Mobile App Downloads on Twitter

Part III: Promote Mobile App Downloads on Twitter

It has been quite the journey! We’ve discussed everything from how to prepare for your first Twitter ads campaign to tracking conversions and leads from tweets.The last step on the path to Twitter ads enlightenment is app install campaigns. The mobile… Read more »

How to Rock Customer Service on Social Media

How to Rock Customer Service on Social Media

The year is 2015. What do you do if your flight is cancelled last minute and you’re stuck at the airport? What about if you go finally to the restaurant your friends have been raving about and you find a stray hair in… Read more »

What is Micro-Content? Creating More With Less

What is Micro-Content? Creating More With Less

What is Micro-Content If you’re part of the social media and content marketing world, chances are you’ve heard the term micro-content tossed around. And if you haven’t, oh well, allow us to introduce the legendary being that is…MICRO-CONTENT! What does it mean exactly? It’s… Read more »

6 Signs of a Healthy Company Culture

6 Signs of a Healthy Company Culture

A happy and healthy work environment is an important goal all employers, job seekers and the currently employed should strive for. Here are 6 signs that you are lucky enough to be a part of a healthy company culture, and what to do if you aren’t…. Read more »

Nothing Taste As Good As a Conversion Feels

Nothing Taste As Good As a Conversion Feels

That moment when an online shopper fills their shopping cart and clicks buy is the moment when a digital marketer sighs with relief. A conversion is the one simple KPI (key performance indicator) that lets a marketing team know that… Read more »

More Twitter Updates Up Ahead!

More Twitter Updates Up Ahead!

News of the updates came Wednesday in a blog post from Twitter’s VP Kevin Weil explaining that native video shooting and editing, filters for surfacing relevant tweets, and updates to direct messaging are just on the horizon. Aside from embedding videos on Twitter, users will… Read more »

Advertisers Get Insights about a Whole New Audience on Facebook

Advertisers Get Insights about a Whole New Audience on Facebook

Facebook’s Insights have always given admins valuable data about their Page’s fan base. After all, even if you’ve already done the market research and know who your target audience is, sometimes your actual following on social can vary, and it’s important… Read more »

Creating Facebook Ads: a Step-by-Step Tutorial

Creating Facebook Ads: a Step-by-Step Tutorial

If you’ve ever thought about trying out Facebook ads but have held back for some reason: now is the time! Not only are they performing better than ever, but at a lower cost. In 2013, Facebook ads were clicked 29%… Read more »

The Cost vs Value of a Facebook Like

The Cost vs Value of a Facebook Like

If you ever use Facebook Ads for your business, you’ve more than likely calculated a “cost per like” average every time you’ve paid for an ad to determine how much you’re actually spending to get new likes.  While the phrase… Read more »

Heard it Through the Social “Vine”

Heard it Through the Social “Vine”

Twitter introduced a new app with the new year. Vine is a mobile service released on January 24th that lets you capture and share short looping videos. Not unlike Tweets, videos on Vine are meant to be kept short (6… Read more »

Super Bowl 2013 Commercials Gear Up for Social Debut

Super Bowl 2013 Commercials Gear Up for Social Debut

For years, Super Bowl marketing has been the big splash for larger companies and well-known brands to showcase their best and newest ads. The promotions used to be kept under lock and key until the big day, when everyone who’s… Read more »