Why More Businesses Should Consider Moving to Snapchat

It was once considered an app for high school aged kids who were trying to send inappropriate texts to their friends without the accountability and trace ability of a text. But, since its creation in 2011, Snapchat has been adopted… Read more »

Does The Timing of Social Media Posts Really Matter?

You’ve probably heard it all before; Post in the morning when people are just waking up and checking their social media. Post during the lunch hours when those at work are on a break. Check out your audience’s behavior online… Read more »

Budgeting for Social Media

Depending on your industry and your business goals, you may be active on several social media channels; each channel then having their own form of advertising, and then different types of ad options within the ads managers to choose from…. Read more »

Valentine’s Day Marketing Has Become Lazy

Did you know that Valentine’s Day is this weekend? I’m sure you did. Whether you’re single or in a relationship, the amount of advertisements out there talking about the holiday is overwhelming to the point that they may actually drive… Read more »

How to Track Social Media in Google Analytics

Social media should be a key component of your digital marketing strategy. Whether you’re a B2B or B2C business, there are different platforms that you can leverage to help grow your audience and promote your brand. As you continue to… Read more »

5 Ways to Personalize Your Social Media Posts

Social Media is for connecting with your audience. This can only be done effectively if your social content is personalized and relatable, otherwise, your brand runs the risk of sounding stale and disinterested. So how does a brand utilize social… Read more »

Customer Magnetism’s Marketing Predictions for 2016

It’s hard to believe another year is gone, but while we’re making every effort to remember to write down the correct date these first few weeks, the team also decided to tap into our clairvoyant side to make some marketing predictions… Read more »

Why I Hate The Word “Viral”

It’s not so much the word that I have a problem with, rather when people ask me or my team to make something “go viral.” If only it were that simple. My team and I would wave our viral wand… Read more »

Instagram Ads Questions Answered

Much anticipation has surrounded the launch of advertising on Instagram. For months, industry news teased the concept to marketers just itching to get the opportunity to tap into Instagram’s rising growth rate rounding out to around 400 million active users. Not… Read more »

How Small Businesses Can Market for Black Friday

The holidays are quickly approaching and as a business owner you know that this season can make or break your bottom line this year. Black Friday and Cyber Monday are two of the biggest sales days of the year, also… Read more »

Social Media Nightmares and How To Face Them

Are you scared of wicked things that go bump in the night? Social media managers have a lot more to be afraid of than the undead. If you’ve ever wondered what plagues the minds of the world’s social managers when… Read more »