Content and Social Trends for 2017

With 2017 in full swing (okay, where did the first half of January go?) – it’s time to take a look at what this year may bring in terms of social and content. Here are some of my thoughts of… Read more »

Top Thought Leaders in the Digital Marketing World

Who to Follow  & Why Here in the digital marketing world, the industry is ever-changing and rapidly evolving daily. When you work in such a fluid environment there is no shortage of opportunities to learn and grow as a marketer…. Read more »

How to Handle a Social Media Mishap

As a Social Media Manager for many clients, one of my biggest fears is to post something to a brand page that shouldn’t be there. Whether it be a typo, the wrong client post, or just a cute personal baby… Read more »

Website Clicks Ads vs. Lead Gen Ads vs. Conversion Ads

There are a lot of options when it comes to advertising across Facebook. From increasing your page likes, to generating more visibility to your page posts, you can really get creative with your content. However, with all of the options… Read more »

5 Tips for Driving Traffic with Facebook

From ads to posts, here’s how to get people from Facebook back to your website: There are many purposes to all the time you spend creating a social presence on Facebook: customer service, growing your brand awareness, delivering a message… Read more »

Our Top 7 Digital Marketing Tools

As a digital marketer – our daily tasks can range from scheduling Facebook posts to editing blog posts, to coordinating a photo shoot for a client and brainstorming for the next quarter’s campaign. With so many moving pieces, a digital… Read more »

Leveraging Facebook Live as a Business

In an effort to further the video agenda in newsfeeds, Facebook released a new sharing method a few months ago called “Facebook Live.” This allows users to share live video from their mobile devices straight to the feed. What has… Read more »

10 Ways to Be Creative

In a world with so many creative minds, news that travels faster than we can type it out and brands that are always pushing the marketing envelope – how can we stay ahead of the game? What can we do… Read more »

Instagram Stories

Your move Snapchat, Instagram just checked your King. You’ve probably been enjoying Instagram’s newest feature these past few weeks: Instagram Stories. Seem familiar? That’s because it bears a strong resemblance to the well-known Snapchat Stories. And by strong resemblance, I mean… Read more »

3 Ways to Stretch Your Marketing Budget

I recently had a conversation with a commercial real estate developer in the Norfolk, Virginia area about a few strategies that could boost the popularity of one of the local entertainment venues. We tossed around a few options and he… Read more »

How to Use LinkedIn for Your Business

Most people understand LinkedIn from a personal perspective. It’s a great way to grow your network, connect with old colleagues, share professional accomplishments and see what your old college buddies and co-workers have achieved in their careers. But, when it… Read more »

Facebook Posts & Ads: An Update

In true Facebook form, there have been some updates to posting and ad styles. You can now create a slideshow, upload photos as a carousel, and create a canvas. Let’s take a look at how these new additions can make… Read more »

Understanding Engagement Rates on Facebook

Engagement rates are a commonly used benchmark for success on social media, as it can determine if your brand is connecting with its audience. Plus, highly engaging content with many likes, shares, etc. often stands a better chance of organically… Read more »

Creating a Personalized Promotion Schedule

Promoting your content over your social media platforms is by now a no-brainer. Everyone that makes content that has a Facebook, Twitter, Instagram, etc. will add their content whenever they publish it. However, it is no longer enough to just… Read more »